What is keyword density and what effect does it have on your search engine rank? And better yet, how do you know if you've got too many or too few of your keywords on your web site?
Keyword density refers to the number of times your target keywords appear on your web site.
Keyword density is important because search engines use keyword density to decide what your site is all about based on the kinds of words found on your site.
For example, if you want your web site to rank well for the keywords "stop foreclosure" then you should have the phrase "stop foreclosure" located in several places throughout your site. This way search engines can take a glance at your site and know that it has something to do with "stop foreclosure".
If your keywords do not appear on your web site enough, search engines won't list you for those words.
If your keywords appear too often on your web site, search engines consider this "keyword spam" and they will penalize you for it with a lower ranking.
What does Google think your site's keywords are?
Interested in what kind of keywords Google thinks your site is good for? Go to the Google Keyword Tool, click on the "Website content" radio button, enter your web address, and click "Get keyword ideas".
Google will then go and check your site and give you the keywords it things your site is geared towards.
The top keywords for your site will show up under "Showing keywords grouped by these terms:" (don't worry about the numbers in parentheses).
If your target keywords don't appear on the list Google gives you, this basically means that Google isn't finding those keywords on your site enough to believe you should be considered for them.
Appropriate density?
It's hard to give you an appropriate keyword density range. As usual, your competition can give you a clue.
The best way to figure out the best density for your site is to look at those who already rank well for those keywords.
Here's how to do that.
Type your keywords into a search engine and see which sites pop up.
I'd recommend looking at the keyword density of the top 10 sites for your keywords by comparing them all at http://www.keyworddensity.com or some similar keyword density checker.
This site will tell you the keyword density of all your competitors, and where those keywords are located.
Pay attention to what areas your competitors have placed their keywords in and try to match them. Whatever the average keyword density is on those sites, you can bet it's pretty close to what search engines are looking for.
Conclusion
Keyword density isn't something you have to worry about too much. You just want to be aware of two things:
#1) Make sure your keywords are included on your site (sometimes we just forget to include them)
#2) Don't overdo it--if you've included your keywords so often it reads funny to your human visitors, you want to scale back to where everything reads naturally and flows well.
12 Ways to Explode Your Business Online:
Watch the mind-blowing "12 Ways" video here: http://www.InternetMarketingForBusinessOwners.com
Learn step-by-step how the pros effectively market their web sites and massively Increase Website Traffic through 12 special tutorials by renowned internet marketer Jarom Adair.
Article Source: http://EzineArticles.com/?expert=Jarom_Adair
Monday, June 8, 2009
Why It's Vitally Important to Trust Your Search Engine Marketing Company in a Down Economy
It's a fact of life in business that when there's an economic downturn, the first thing that's usually cut is available marketing spend, typically an unfortunate byproduct of accounting's inability to justify costs without hard data in place. While the argument has been made numerous times over the years in books and articles that cutting budgets in a down economy is one of the worst moves you can make, I won't rehash this old (but still valid) argument. Instead, I'd specifically like to address why cutting your search engine marketing budget in a down economy is a bad move, and why it's equally important to place your trust in your search engine marketing company during a down turn.
It's probably true for most businesses that there are fewer people actively searching for their products and services due to the economic climate. Companies reasonably approach this situation thinking, "Why should we pay the same amount in marketing that we've traditionally been paying when our current target market has shrunk?" This is a rational concern, but it doesn't always lead to rational decisions - and it's at this point when it becomes appropriate to break down the differences between push and pull marketing.
"Pushing" Your Message Out: The Traditional Method
With push marketing (by modern definition), you are essentially "pushing" your message out to various venues, such as billboards, magazine ads, direct mail, and radio and TV spots, trying to target your ideal customer. You're spending money to reach mass audiences in the hopes that some percentage of them are looking for your products or services at just the time your message reaches them. Of course, if sales in your particular market have dropped by, say, 25%, you can expect that your push marketing results will probably correlate to the industry decline.
"Pulling" Your Market In: The Value of Search Engine Marketing
Enter the modern definition of pull marketing, such as the services that your search engine marketing company provides. With pull marketing, you are able to target a potential customer at the exact time he or she is seeking your products and services regardless of any declines in the marketplace. If your search engine marketing company is running a PPC program on your behalf, you should remain adequately represented in search engine results pages. If there are fewer people searching for the keyphrases upon which you bid, your costs for pay-per-click may decrease, but at least, in this case, it is a market-driven decrease based upon solid information rather than a decision passed down from someone far removed from marketing.
Another argument can be made for search engine optimization. Although the budget you allocate for a search engine marketing company and its services may be fixed, it's likely that many of your competitors have lost their budgets, opening up the playing field and potentially allowing you to garner more of the business that's still out there.
Establishing Long-Term Success with Hard Data
This takes us to another area especially important to businesses where long-term relationships are crucial to long-term success. In a down economy, people cut marketing budgets (including the crucial, but often overlooked online marketing efforts performed by their search engine marketing company), leaving a prime opportunity for you to use pull marketing tactics to gain market share while your competitors are left trying to "ride out the storm." As previously mentioned, fewer of your competitors will be paying for ongoing SEO efforts or even allotting revenue for PPC campaigns, which opens up more potential search engine real estate for your company in the organic and PPC arenas and, quite possibly, lowers your per-click cost in PPC.
With push marketing, it's difficult to attribute a direct ROI correlation. It can be tried - companies will use vanity phone numbers or URLs on a variety of different online advertisements or offline flyers, but nothing compares to the ROI metrics that can be provided by your search engine marketing company. Frankly, you can get as granular as you want with data - how much a lead costs, the exact amount of revenue generated by individual campaigns, all the way down to the exact amount of profit you made from particular keyphrases on the Google AdWords campaign between 4 and 5 PM on March 05. The bottom line is that it's hard to argue with this data, and while many marketing pros are understandably in job preservation mode, it's obviously valuable to be able to point to undeniable metrics that demonstrate success.
Don't Cut Marketing; Build on Existing Efforts
Ever since the marketing department made its debut in the modern business world, it has seemed to be the first to get downsized or even axed during trying economic times. Of course, I feel that any marketing that has traditionally worked for a company should not be eliminated during a downturn. However, if budgets must be revised, I recommend you focus your remaining efforts on pull marketing, gaining market share, and concentrating on the metrics (acquired with the assistance of your search engine marketing company) to prove your ROI.
Scott Buresh is the founder of Medium Blue, an Atlanta search engine optimization company. His articles have appeared in numerous publications, including MarketingProfs, ZDNet, SiteProNews, WebProNews, DarwinMag, ISEDB.com, and Search Engine Guide. Medium Blue has local and national clients, including Boston Scientific, Cirronet, and DS Waters, and was recently named the number one search engine optimization company in the world by PromotionWorld. To see how we can help you achieve your online marketing goals, please contact us.
Article Source: http://EzineArticles.com/?expert=Scott_Buresh
It's probably true for most businesses that there are fewer people actively searching for their products and services due to the economic climate. Companies reasonably approach this situation thinking, "Why should we pay the same amount in marketing that we've traditionally been paying when our current target market has shrunk?" This is a rational concern, but it doesn't always lead to rational decisions - and it's at this point when it becomes appropriate to break down the differences between push and pull marketing.
"Pushing" Your Message Out: The Traditional Method
With push marketing (by modern definition), you are essentially "pushing" your message out to various venues, such as billboards, magazine ads, direct mail, and radio and TV spots, trying to target your ideal customer. You're spending money to reach mass audiences in the hopes that some percentage of them are looking for your products or services at just the time your message reaches them. Of course, if sales in your particular market have dropped by, say, 25%, you can expect that your push marketing results will probably correlate to the industry decline.
"Pulling" Your Market In: The Value of Search Engine Marketing
Enter the modern definition of pull marketing, such as the services that your search engine marketing company provides. With pull marketing, you are able to target a potential customer at the exact time he or she is seeking your products and services regardless of any declines in the marketplace. If your search engine marketing company is running a PPC program on your behalf, you should remain adequately represented in search engine results pages. If there are fewer people searching for the keyphrases upon which you bid, your costs for pay-per-click may decrease, but at least, in this case, it is a market-driven decrease based upon solid information rather than a decision passed down from someone far removed from marketing.
Another argument can be made for search engine optimization. Although the budget you allocate for a search engine marketing company and its services may be fixed, it's likely that many of your competitors have lost their budgets, opening up the playing field and potentially allowing you to garner more of the business that's still out there.
Establishing Long-Term Success with Hard Data
This takes us to another area especially important to businesses where long-term relationships are crucial to long-term success. In a down economy, people cut marketing budgets (including the crucial, but often overlooked online marketing efforts performed by their search engine marketing company), leaving a prime opportunity for you to use pull marketing tactics to gain market share while your competitors are left trying to "ride out the storm." As previously mentioned, fewer of your competitors will be paying for ongoing SEO efforts or even allotting revenue for PPC campaigns, which opens up more potential search engine real estate for your company in the organic and PPC arenas and, quite possibly, lowers your per-click cost in PPC.
With push marketing, it's difficult to attribute a direct ROI correlation. It can be tried - companies will use vanity phone numbers or URLs on a variety of different online advertisements or offline flyers, but nothing compares to the ROI metrics that can be provided by your search engine marketing company. Frankly, you can get as granular as you want with data - how much a lead costs, the exact amount of revenue generated by individual campaigns, all the way down to the exact amount of profit you made from particular keyphrases on the Google AdWords campaign between 4 and 5 PM on March 05. The bottom line is that it's hard to argue with this data, and while many marketing pros are understandably in job preservation mode, it's obviously valuable to be able to point to undeniable metrics that demonstrate success.
Don't Cut Marketing; Build on Existing Efforts
Ever since the marketing department made its debut in the modern business world, it has seemed to be the first to get downsized or even axed during trying economic times. Of course, I feel that any marketing that has traditionally worked for a company should not be eliminated during a downturn. However, if budgets must be revised, I recommend you focus your remaining efforts on pull marketing, gaining market share, and concentrating on the metrics (acquired with the assistance of your search engine marketing company) to prove your ROI.
Scott Buresh is the founder of Medium Blue, an Atlanta search engine optimization company. His articles have appeared in numerous publications, including MarketingProfs, ZDNet, SiteProNews, WebProNews, DarwinMag, ISEDB.com, and Search Engine Guide. Medium Blue has local and national clients, including Boston Scientific, Cirronet, and DS Waters, and was recently named the number one search engine optimization company in the world by PromotionWorld. To see how we can help you achieve your online marketing goals, please contact us.
Article Source: http://EzineArticles.com/?expert=Scott_Buresh
SEO Companies Get Your Local Business Up and Running
The internet has become the ultimate tool for people to use in any given situation. If someone is looking for a restaurant in their town, they use the internet. If someone is looking for a store that sells specialized shoelaces, the use the internet. This means that business owners need to put their business online in order to get more customers and better publicity.
One of the best ways to get a business high traffic online is to hire an SEO company to help with exposure and advertising. SEO stands for Search Engine Optimization, and it helps businesses and websites get higher listings on major search engines such as Google, Yahoo and MSN. For example, someone may type "clothing boutique in provo, ut" into their search engine. Websites that have the highest rates on those search engines will appear at the top of the search results. SEO companies work to make it so that your website and your business will come up on the first page of the results.
You may be wondering if you could just do this yourself to save some money. Although in theory you could do this type of promoting yourself, the fact is that it would take a lot of time and it may never even happen at all. SEO companies are experts on how to get your website out there and seen by as many people as possible. They utilize specific tools that help your site get the best ratings on those search engines.
If you are looking to better promote your local business, find an SEO company to help you out along the way.
OrangeSoda is a leader in local SEO and will provide businesses with top notch SEO services. Jonathan Wickham is a freelance writer.
Article Source: http://EzineArticles.com/?expert=Jonathan_Wickham
One of the best ways to get a business high traffic online is to hire an SEO company to help with exposure and advertising. SEO stands for Search Engine Optimization, and it helps businesses and websites get higher listings on major search engines such as Google, Yahoo and MSN. For example, someone may type "clothing boutique in provo, ut" into their search engine. Websites that have the highest rates on those search engines will appear at the top of the search results. SEO companies work to make it so that your website and your business will come up on the first page of the results.
You may be wondering if you could just do this yourself to save some money. Although in theory you could do this type of promoting yourself, the fact is that it would take a lot of time and it may never even happen at all. SEO companies are experts on how to get your website out there and seen by as many people as possible. They utilize specific tools that help your site get the best ratings on those search engines.
If you are looking to better promote your local business, find an SEO company to help you out along the way.
OrangeSoda is a leader in local SEO and will provide businesses with top notch SEO services. Jonathan Wickham is a freelance writer.
Article Source: http://EzineArticles.com/?expert=Jonathan_Wickham
Free Website SEO and Traffic For Beginners
This do-it-yourself quick-start guide will help beginning website owners set up their own SEO and increase their website traffic quickly and for free. No history or elaborate explanations will be found here. This article explains a simple, easy to implement, generic way of doing a specific SEO plan yourself. This step-by-step guide will show you how to set up some good, safe, white hat SEO/Traffic on your new or existing website with the least amount of effort in combination with the easiest-to-use free online resources.
Let's begin:
1. FIND YOUR KEYWORDS
a. Are you a local business/service or more global?
i. Local examples will be demoed with the following example business:
Mr. Kung Fu's Karate School in Seattle, WA, USA.
ii. Non-Local examples will be demoed with the following example business:
Susie Smith's Arts & Crafts Blog
b. Time to think like a potential customer. What word phrase would you expect someone to type into a search engine (like Google) and have your website come up listed on the first page of results?
i. Local businesses owners, be sure to include geographic words. For example, Mr. Kung Fu might use: 'Seattle Karate' or 'Seattle Martial Arts'. He might also use a specific suburb of Seattle instead (like 'Redmond' or 'Duvall').
ii. Non-Local businesses owners, like Susie Smith, might use: 'home arts and crafts', 'home decorations', or 'arts and crafts ideas'.
c. Use the Google AdWords Keyword Tool (adwords.google.com/select/KeywordToolExternal) to help you find the best keyword phrases for you. Pay attention to LOCAL and GLOBAL search volumes that best represent your market. WARNING: The more popular your keyword phrase is, the more competition you will probably have. If it's too popular, you probably won't make the first page of any search engine results. Try to use more specific keyword phrases whose search volume is below 40,000 a month.
d. Pick the TOP SIX best keyword phrases for you. Write them down in order of importance. Keep the list handy - you will use them later on in this article.
2. PUT IN YOUR WEBSITE TITLE
a. Find the HTML tags at the top of each of your HTML pages in the HEADER section. Your title will go between these two tags.
b. Enter in your TOP THREE keyword phrases (in order) here separated by the 'pipe' character ( | ) and save it. Redundant words only need be used once here. See the example below how the words 'Seattle' and 'Home' are only used once but apply to other keyword phrases:
1) Mr. Kung Fu: Seattle Karate | Martial Arts | Self Defense
2) Susie Smith: Home Arts And Crafts | Decorations| Ideas
3. PUT IN YOUR WEBSITE KEYWORDS & DESCRIPTION
a. For HTML Websites - Find the HTML tags and at the top of each of your HTML pages in the HEADER section. Your keywords and website description will go between these two tags respectively.
b. Type your SIX keyword phrases into the keyword section. Separate each phrase with a comma. Here it's OK to have redundant words in your phrases. For example:
1) Mr. Kung Fu would type: Seattle karate, Seattle martial arts, Seattle self defense, etc.
2) Susie Smith would type: home arts and crafts, home decorations, arts and crafts ideas, etc.
d. Type 3-5 sentences into your website description section that describe your business/service. Try and insert the TOP THREE keyword phrases into your description content. Be sure to do so in a way that is readable and natural-looking, otherwise it will look like you are 'keyword stuffing'.
4. CREATING YOUR HOME PAGE (LANDING PAGE) CONTENT
a. Without diving too much into how to create an effective landing page design let's just focus on the SEO aspect of the landing page. Your landing page is your most important page, so we need to include your keyword phrases here in your content. Your top three keyword phrases should be included more than once. Insert your keyword phrase in a readable and natural-looking way to avoid looking like you are "keyword stuffing". Try and do so with the least amount of content you can. If you insert more of your keyword phrases than what I recommend, you run the risk of getting penalized, so don't do any more than what is listed here. Insert them the following way:
i. Your #1 Keyword Phrase - insert it in 4 different places.
ii. Your #2 Keyword Phrase - insert it in 3 different places.
iii. Your #3 Keyword Phrase - insert it in 2 different places.
iv. Your #4, #5, & #6 Keyword Phrase - insert once.
b. Content Ideas - You might find it hard to come up with enough content to insert your keyword phrases naturally. It is a delicate balancing act. If you create too much content, new users to your website will leave (nobody really wants to read all that stuff). But then again, you need some content for SEO purposes. Here are some valid content ideas that will help you get your SEO keyword phrases in without overfilling your landing page with useless babble.
i. Write a brief description of what your business/service does. When someone first comes to your website, you need to let them know right up front what you do and how you can help them with their needs. A general description of your business/products/services is useful to new visitors to your website as well as a great place to sprinkle in some SEO keyword phrases. Again, don't go overboard. Keep it simple.
ii. Insert a few images - Images are a great way to break up the monotony of large amounts of content as well as get a few keywords in. Every image you insert into your content area allows for a TITLE and an ALT tag description. Slap one of your keyword phrases in. Use the same phrase for both tags. Make the image a clickable anchor linking back to your landing page.
iii. Testimonials - Testimonials are great. Get a few from some of your clients/customers and add them to your landing page. "Tweak" them slightly to include your keyword phrases (if your client/customer doesn't mind). Try not to go overboard on these. Include too many and people will get bored and leave.
iv. Awards/Articles - Show off any awards and/or articles you may have about your business/service. Write in a few quotes from them into your content. 'Tweak' them to accommodate some of your keyword phrases. Be careful not to alter them too much... they are quotes after all. If you misquote an article, you might get some backlash from the writer. Make sure any changes you make are very subtle and don't alter the author's intended message.
5. PUT KEWORDS IN YOUR WEBSITE'S FOOTER
a. There are a thousand ways to implement internal links, but to keep things simple, just create three links in your website's footer using the TOP THREE keyword phrases to point back to your lading page. With most website builder tools, the footer is 'static' and will appear on every page, so these links will be on all your pages. Here is the keyword phrase that our examples might put in their footer. Remember, these would be set up as three separate links pointing back to the landing page:
1) Mr. Kung Fu: Seattle Karate | Seattle Martial Arts | Seattle Self Defense
2) Susie Smith: Home Arts And Crafts | Home Decorations| Arts And Crafts Ideas
6. ADDING YOUR WEBSITE TO FREE DIRECTORIES
a. Free directories are pretty much worthless. Don't waste your time. Some paid directories are worth it, but they are NOT free. This article is about FREE SEO. There is only one free directory that is worth submitting your URL to: DMOZ (dmoz.org/add.html). Be sure to drill down into the LOWEST category you think your website falls under, THEN click on the 'Suggest URL' link at the top. Unfortunately, they are so overloaded that it may take months before they list your website. But... if/when they do, it's very good SEO points for you!
7. EXTERNAL LINKS TO YOUR WEBSITE
a. Links from other websites to your website is the best way to help with SEO. If you have any friends or acquaintances that have a quality website you trust, ask them if you can put a link to your website on theirs. Be sure to use one of your TOP THREE keyword phrases as the link phrase that points to your website landing page.
b. If you don't know of anyone who has a website, then don't worry about it. Skip down to the next step. DON'T GO LOOKING FOR LINK EXCHANGES WITH STRANGERS. If you go looking for websites you don't know to post your link on, you will probably hurt your SEO more than help it. Because you are a newbie to SEO, people will take advantage of you. SEO is a complex thing to learn and you probably don't have the time to master it. It's best you just avoid trying something like this all together.
8. SOCIAL BOOKMARKING
a. There are hundreds of social bookmarking websites. For the sake of simplicity, we will only submit your website URL to 5 of the better ones. You will need to create an account on each of these (if you do not have one already). You might want to add their 'bookmark button' to your browser toolbar as well for future ease of use.
i. Digg ( digg.com )
ii. Del.icio.us ( delicious.com )
iii. StumbleUpon ( stumbleupon.com )
iv. Reddit ( reddit.com )
v. Propeller ( propeller.com )
b. Look for the 'submit link' or 'submit website' link/button once you are logged into each of these website. Submitting your website link to each of these will usually consists of providing the following information:
i. URL - The 'www' address that people type in the address bar of their browser to get to your website.
ii. Title - Your website's title.
iii. Description - A brief description of your website. You might want to use the same description you created earlier for your website's Description Meta Tag.
iv. Keywords - Use your SIX keyword phrases here, separated by a 'comma 'or a 'space'. Look at the label on the form, it should tell you how to separate word phrases.
9. JOIN LINKED-IN
a. There are thousands of social/professional networking groups/forums you can join, but to make things simple, we are just going to join this one: Link-In ( linkedin.com ). Create an account with them (if you have not done so already). Be sure to include a link to your website in your profile. Put as much valid information into your profile about your business/services as you can. The more professional you make your profile, the better.
b. Login and search for groups to join. This is what makes Linked-In such a great tool. Look for other groups of people that have the same business interests as you and join their groups. There will probably be lots of groups to pick from. Try and go with the ones that have the most relevance and/or members. Don't overdo it. To begin with, let's just stick to around 5 groups. If you feel you can handle more later, then you can join some more then. When searching for groups, try and think beyond just what your business focuses on. For example, Mr. Kung Fu would probably search for 'karate' groups or 'martial arts' groups first. But he might also want to look for 'small business' groups.
c. Wait for your group invitation to be accepted. Once you request to join a group, it might take hours or days before you get accepted. Be patient.
d. Look for friends and associates to link to. You can search for people you know and send requests to them to join your network of contacts. This is a great way to find old friends and business acquaintances. Tell them about your new website! Find out what groups they have joined. You might want to join the same groups!
e. Post an introduction of yourself to each group you get accepted to. As you get accepted into each group, go into the 'Discussions' page and add a discussion introducing yourself and what it is you do. Then ask for a website review of your new website and post a link to it (be sure to include the 'http://' at the beginning of your link - this will make it clickable). This is completely legit and a very acceptable thing to do. Just don't go overboard on your intro. Keep it to only a few sentences. Here is an example what Mr. Kung Fu might post as his first discussion:
Introduction and Website Review
Title:
Post: Hello, my name is Mr. Kung Fu and I just wanted to introduce myself. I own a small martial arts school in Seattle, WA. I have about 35 students and have been in business for about 14 years. I look forward to discussing martial arts and karate with everyone in the group. I just created my first website and would appreciate any feedback you could provide. Here is the link: http://..... Thanks!
10. JOIN YAHOO! ANSWERS
a. Join Yahoo! Answers ( answers.yahoo.com ) if you have not done so already. You will be answering people's questions that relate to your website/business.
b. Do an 'Advanced' search. Fill in each section of the advanced search as follows:
i. Keywords - Enter in keywords that relate to what your website/business is about. Make sure the 'Search for keyword match in' is set to 'Questions'.
ii. Category - Pick the category that relates to what your website/business is about. If you can't find a good category, just select 'All'.
iii. Filter - pick the one that fits your needs.
iv. Question Status - select 'Open Questions - Best answer has not been chosen'.
v. Date Submitted - Set to 'Anytime'.
c. Submit your search. If no results come back, keep modifying your keywords till you start getting results that you feel comfortable answering.
d. Answer 5-10 questions. In the form you fill out for the answer, there is a 'What's your source?' textbox. Put the URL to your website here. Make sure to include the 'http://' in your URL. This makes it 'clickable'. Don't worry about having the perfect answer (or even the correct answer for that matter!). All answers are just opinions for the most part.
11. WRITE AN ARTICLE
a. Article websites are a place where people provide information to others on how to do things. There are hundreds of article websites you can submit articles to. For the sake of simplicity, we will use just one: Ezine Articles ( ezinearticles.com ). Join this website if you have not done so already. Fill out all your PROFILE information. Upload a professional looking photo of yourself if you feel comfortable doing so.
b. In your Profile admin page, under the 'Profile Manager' menu, click on the 'Edit Author Resource Boxes'. Here is where you put links to your website and write a brief resource description about your website/company.
i. Watch the 'Learn How to Create the Perfect Resource Box' video on this page.
ii. Include your TOP TWO keyword phrases (no more than this) that link back to your website sprinkled in with your Resource description.
iii. You will have to write the links as ANCHOR CODE. In the following examples, I will use 'brackets' to indicate what keyword phrases would be converted to anchors linking back to their respective websites:
1. Mr. Kung Fu - Mr. Kung Fu is owner of a [Seattle Karate] school called 'Mr. Kung Fu's Martial Arts'. He has been in business teaching [Seattle Martial Arts] for over 14 years. He has a 5th Degree Black Belt in Kung Fu.
2. Susie Smith - Susie Smith is the owner of the [Home Arts And Crafts] website called 'Susie Smith's Online Crafts'. Her website is an excellent resource for [Home Decoration] ideas as well as other arts and crafts.
c. Now write an article relating to your website/business. It has to be at least 250 words long (that's not very long). You don't need to be an expert to submit an article. Most, if not all, articles are just people's opinions on how to do things. Write something that relates to what your website/business is about. For example:
i. Mr. Kung Fu might write about the 'Benefits of Martial Arts Training' or 'Top 5 Reasons to Get Your Children into Martial Arts'.
ii. Susie Smith might write about 'Family Fun Making Homemade Christmas Ornaments' or 'Top 5 Craft Gift Ideas for Valentine's Day'.
d. DO NOT put links to your website in your Article content. They will be removed from your article content or even worse, your article may not get published at all. Your links will be displayed in your 'Resources' section you completed earlier.
e. Submit your article and wait. It might be a few days before they approve it. Be patient.
12. CONVERT YOUR ARTICLE TO A BLOG POST
a. Many website builders have a Blog built into their websites. Other users will need to find a blogging website to join.
b. Copy your article content and paste it into your first blog post. Here you have more flexibility creating links, so you go ahead and 'tweak' your content to include the TOP TWO keyword phrase as anchors linking back to your website landing page.
13. MASS EMAIL EVERYONE
a. Send out a mass email to everyone in your email address book(s) announcing the opening of your new website with a link to it. Ask them to send it to other friends and/or family members they know of that might be interested in it. Word of mouth sometimes does wonders.
14. DONE! SIT BACK, RELAX, AND WAIT
a. It can take a few days for all of this info to get digested by search engines and users. Be patient and wait. If you did everything I listed here, your website will be well recognized by ALL search engines and you will start to see traffic flowing in. Be proud of yourself! You just did hundreds (if not thousands) of dollars worth of SEO work on your website... for FREE! Depending upon which SEO company you might use, everything you just did could easily cost someone a few thousand dollars.
b. SEO is an ongoing exercise, however. You cannot just do what I have listed here once and then be done with SEO forever. If you want your traffic to increase and grow, you will need to continue doing some things. Lucky for you, everything you need to continue growing your SEO is already set up! See the next section below on how to maintain your website's SEO.
MAINTAINING YOUR WEBSITE'S SEO
1. FOLLOW UP ON ITEM #7 (EXTERNAL LINKS TO YOUR WEBSITE)
a. Always keep an eye open for external link opportunities from other websites or web services you know and trust. If a new opportunity arises where you can get a link to your website from one of them, implement it ASAP. Always be sure to use one of your TOP THREE keyword phrases as the text for the link to your website's landing page.
2. BLOG
a. Outside of external links to your website, blogging is the next best way to increase traffic & SEO to your website, especially if your Blog is part of your website. Try to post a blog entry at least once a week if you can, no less than once month. Write about broader subjects outside of your smaller website community. Post things that thousands (if not millions) of people might relate to in your industry or that they might be interested in knowing. Make sure it relates to your website. In your blog posts, work in ONE keyword phase of the SIX you created. Try and use the TOP THREE keywords most of the time... but not all of the time. Make that ONE keyword phase an anchor linking back to your website's landing page. Try and make it the only link in your post if you can, and place it near the top of the post. Make it look natural and not like you are 'keyword stuffing'.
3. SOCIAL BOOKMARK YOUR NEW BLOG POST
a. If your blog post is something that might interest others outside of your local network, you should Social Bookmark it (see item #8 above). Instead of putting in your website landing page as the URL, put in the link to your blog post. Do this for all 5 social bookmark websites listed above. If you have more time to kill and want to expand your SEO, try using Social Marker ( socialmarker.com ) to submit your blog post URLs to 50+ social bookmarking websites.
4. USE LINKED-IN TO POST LINKS BACK TO YOUR NEW BLOG POST
a. Login to Linked-In (see item #9) and post a new discussion in each of the groups you joined telling people to check out your new blog post. Make sure it is relevant to the group and something they might be interested in. If it is not, then don't post it. Also, don't forget to add the 'http://' to the beginning of your link to make sure it is clickable.
5. CONVERT YOUR NEW BLOG POST TO AN ARTICLE
a. This is a flip on what you did for item #12. Instead of converting your article to a blog post, you will do just the opposite: Convert your new blog post to an article. Login to your article website (see item #11) and submit your blog post to it. Again, be sure that it is relevant to something that people might want to read an article about. If it is not, then don't submit it. For instance, if Mr. Kung Fu posted a blog post about his team winning a local tournament in Seattle, you would NOT want to post this as an article. However, if Mr. Kung Fu wrote a blog post about 'How to prepare For a Karate Tournament' that would be something that would interest readers outside of his local community and he could post to an article website. Use good judgment to figure out if you should submit your post as an article.
6. ANSWER MORE 'YAHOO! ANSWERS' QUESTIONS.
a. Once a week try to answer 5 - 10 Yahoo Questions (see Item #10 above). Add a link back to your website's landing page in the 'What's your source?' text area. Be sure to always include the 'http://' at the beginning of the link to make it clickable.
7. PATIENCE AND PERSISTENCE
a. Patience and persistence will bring you a wealth of SEO and traffic. If you do everything I have listed here at least once every two weeks (or more if you can), I assure you - you will be set within a year. The longer you do it, the more successful you will be! The hard part is being persistent and doing it as often as possible. If you keep it up, your website will thrive, I promise you!
Heath Huffman is the co-owner of Doodlekit - an online free website builder. He has been doing web design and development since 1995. He specializes in website design, Photoshop, W3C compliant HTML, XHTML and CSS. For more detailed information about Heath's website builder products and service, please visit his free website.
Article Source: http://EzineArticles.com/?expert=Heath_Huffman
Let's begin:
1. FIND YOUR KEYWORDS
a. Are you a local business/service or more global?
i. Local examples will be demoed with the following example business:
Mr. Kung Fu's Karate School in Seattle, WA, USA.
ii. Non-Local examples will be demoed with the following example business:
Susie Smith's Arts & Crafts Blog
b. Time to think like a potential customer. What word phrase would you expect someone to type into a search engine (like Google) and have your website come up listed on the first page of results?
i. Local businesses owners, be sure to include geographic words. For example, Mr. Kung Fu might use: 'Seattle Karate' or 'Seattle Martial Arts'. He might also use a specific suburb of Seattle instead (like 'Redmond' or 'Duvall').
ii. Non-Local businesses owners, like Susie Smith, might use: 'home arts and crafts', 'home decorations', or 'arts and crafts ideas'.
c. Use the Google AdWords Keyword Tool (adwords.google.com/select/KeywordToolExternal) to help you find the best keyword phrases for you. Pay attention to LOCAL and GLOBAL search volumes that best represent your market. WARNING: The more popular your keyword phrase is, the more competition you will probably have. If it's too popular, you probably won't make the first page of any search engine results. Try to use more specific keyword phrases whose search volume is below 40,000 a month.
d. Pick the TOP SIX best keyword phrases for you. Write them down in order of importance. Keep the list handy - you will use them later on in this article.
2. PUT IN YOUR WEBSITE TITLE
a. Find the HTML tags at the top of each of your HTML pages in the HEADER section. Your title will go between these two tags.
b. Enter in your TOP THREE keyword phrases (in order) here separated by the 'pipe' character ( | ) and save it. Redundant words only need be used once here. See the example below how the words 'Seattle' and 'Home' are only used once but apply to other keyword phrases:
1) Mr. Kung Fu: Seattle Karate | Martial Arts | Self Defense
2) Susie Smith: Home Arts And Crafts | Decorations| Ideas
3. PUT IN YOUR WEBSITE KEYWORDS & DESCRIPTION
a. For HTML Websites - Find the HTML tags and at the top of each of your HTML pages in the HEADER section. Your keywords and website description will go between these two tags respectively.
b. Type your SIX keyword phrases into the keyword section. Separate each phrase with a comma. Here it's OK to have redundant words in your phrases. For example:
1) Mr. Kung Fu would type: Seattle karate, Seattle martial arts, Seattle self defense, etc.
2) Susie Smith would type: home arts and crafts, home decorations, arts and crafts ideas, etc.
d. Type 3-5 sentences into your website description section that describe your business/service. Try and insert the TOP THREE keyword phrases into your description content. Be sure to do so in a way that is readable and natural-looking, otherwise it will look like you are 'keyword stuffing'.
4. CREATING YOUR HOME PAGE (LANDING PAGE) CONTENT
a. Without diving too much into how to create an effective landing page design let's just focus on the SEO aspect of the landing page. Your landing page is your most important page, so we need to include your keyword phrases here in your content. Your top three keyword phrases should be included more than once. Insert your keyword phrase in a readable and natural-looking way to avoid looking like you are "keyword stuffing". Try and do so with the least amount of content you can. If you insert more of your keyword phrases than what I recommend, you run the risk of getting penalized, so don't do any more than what is listed here. Insert them the following way:
i. Your #1 Keyword Phrase - insert it in 4 different places.
ii. Your #2 Keyword Phrase - insert it in 3 different places.
iii. Your #3 Keyword Phrase - insert it in 2 different places.
iv. Your #4, #5, & #6 Keyword Phrase - insert once.
b. Content Ideas - You might find it hard to come up with enough content to insert your keyword phrases naturally. It is a delicate balancing act. If you create too much content, new users to your website will leave (nobody really wants to read all that stuff). But then again, you need some content for SEO purposes. Here are some valid content ideas that will help you get your SEO keyword phrases in without overfilling your landing page with useless babble.
i. Write a brief description of what your business/service does. When someone first comes to your website, you need to let them know right up front what you do and how you can help them with their needs. A general description of your business/products/services is useful to new visitors to your website as well as a great place to sprinkle in some SEO keyword phrases. Again, don't go overboard. Keep it simple.
ii. Insert a few images - Images are a great way to break up the monotony of large amounts of content as well as get a few keywords in. Every image you insert into your content area allows for a TITLE and an ALT tag description. Slap one of your keyword phrases in. Use the same phrase for both tags. Make the image a clickable anchor linking back to your landing page.
iii. Testimonials - Testimonials are great. Get a few from some of your clients/customers and add them to your landing page. "Tweak" them slightly to include your keyword phrases (if your client/customer doesn't mind). Try not to go overboard on these. Include too many and people will get bored and leave.
iv. Awards/Articles - Show off any awards and/or articles you may have about your business/service. Write in a few quotes from them into your content. 'Tweak' them to accommodate some of your keyword phrases. Be careful not to alter them too much... they are quotes after all. If you misquote an article, you might get some backlash from the writer. Make sure any changes you make are very subtle and don't alter the author's intended message.
5. PUT KEWORDS IN YOUR WEBSITE'S FOOTER
a. There are a thousand ways to implement internal links, but to keep things simple, just create three links in your website's footer using the TOP THREE keyword phrases to point back to your lading page. With most website builder tools, the footer is 'static' and will appear on every page, so these links will be on all your pages. Here is the keyword phrase that our examples might put in their footer. Remember, these would be set up as three separate links pointing back to the landing page:
1) Mr. Kung Fu: Seattle Karate | Seattle Martial Arts | Seattle Self Defense
2) Susie Smith: Home Arts And Crafts | Home Decorations| Arts And Crafts Ideas
6. ADDING YOUR WEBSITE TO FREE DIRECTORIES
a. Free directories are pretty much worthless. Don't waste your time. Some paid directories are worth it, but they are NOT free. This article is about FREE SEO. There is only one free directory that is worth submitting your URL to: DMOZ (dmoz.org/add.html). Be sure to drill down into the LOWEST category you think your website falls under, THEN click on the 'Suggest URL' link at the top. Unfortunately, they are so overloaded that it may take months before they list your website. But... if/when they do, it's very good SEO points for you!
7. EXTERNAL LINKS TO YOUR WEBSITE
a. Links from other websites to your website is the best way to help with SEO. If you have any friends or acquaintances that have a quality website you trust, ask them if you can put a link to your website on theirs. Be sure to use one of your TOP THREE keyword phrases as the link phrase that points to your website landing page.
b. If you don't know of anyone who has a website, then don't worry about it. Skip down to the next step. DON'T GO LOOKING FOR LINK EXCHANGES WITH STRANGERS. If you go looking for websites you don't know to post your link on, you will probably hurt your SEO more than help it. Because you are a newbie to SEO, people will take advantage of you. SEO is a complex thing to learn and you probably don't have the time to master it. It's best you just avoid trying something like this all together.
8. SOCIAL BOOKMARKING
a. There are hundreds of social bookmarking websites. For the sake of simplicity, we will only submit your website URL to 5 of the better ones. You will need to create an account on each of these (if you do not have one already). You might want to add their 'bookmark button' to your browser toolbar as well for future ease of use.
i. Digg ( digg.com )
ii. Del.icio.us ( delicious.com )
iii. StumbleUpon ( stumbleupon.com )
iv. Reddit ( reddit.com )
v. Propeller ( propeller.com )
b. Look for the 'submit link' or 'submit website' link/button once you are logged into each of these website. Submitting your website link to each of these will usually consists of providing the following information:
i. URL - The 'www' address that people type in the address bar of their browser to get to your website.
ii. Title - Your website's title.
iii. Description - A brief description of your website. You might want to use the same description you created earlier for your website's Description Meta Tag.
iv. Keywords - Use your SIX keyword phrases here, separated by a 'comma 'or a 'space'. Look at the label on the form, it should tell you how to separate word phrases.
9. JOIN LINKED-IN
a. There are thousands of social/professional networking groups/forums you can join, but to make things simple, we are just going to join this one: Link-In ( linkedin.com ). Create an account with them (if you have not done so already). Be sure to include a link to your website in your profile. Put as much valid information into your profile about your business/services as you can. The more professional you make your profile, the better.
b. Login and search for groups to join. This is what makes Linked-In such a great tool. Look for other groups of people that have the same business interests as you and join their groups. There will probably be lots of groups to pick from. Try and go with the ones that have the most relevance and/or members. Don't overdo it. To begin with, let's just stick to around 5 groups. If you feel you can handle more later, then you can join some more then. When searching for groups, try and think beyond just what your business focuses on. For example, Mr. Kung Fu would probably search for 'karate' groups or 'martial arts' groups first. But he might also want to look for 'small business' groups.
c. Wait for your group invitation to be accepted. Once you request to join a group, it might take hours or days before you get accepted. Be patient.
d. Look for friends and associates to link to. You can search for people you know and send requests to them to join your network of contacts. This is a great way to find old friends and business acquaintances. Tell them about your new website! Find out what groups they have joined. You might want to join the same groups!
e. Post an introduction of yourself to each group you get accepted to. As you get accepted into each group, go into the 'Discussions' page and add a discussion introducing yourself and what it is you do. Then ask for a website review of your new website and post a link to it (be sure to include the 'http://' at the beginning of your link - this will make it clickable). This is completely legit and a very acceptable thing to do. Just don't go overboard on your intro. Keep it to only a few sentences. Here is an example what Mr. Kung Fu might post as his first discussion:
Introduction and Website Review
Title:
Post: Hello, my name is Mr. Kung Fu and I just wanted to introduce myself. I own a small martial arts school in Seattle, WA. I have about 35 students and have been in business for about 14 years. I look forward to discussing martial arts and karate with everyone in the group. I just created my first website and would appreciate any feedback you could provide. Here is the link: http://..... Thanks!
10. JOIN YAHOO! ANSWERS
a. Join Yahoo! Answers ( answers.yahoo.com ) if you have not done so already. You will be answering people's questions that relate to your website/business.
b. Do an 'Advanced' search. Fill in each section of the advanced search as follows:
i. Keywords - Enter in keywords that relate to what your website/business is about. Make sure the 'Search for keyword match in' is set to 'Questions'.
ii. Category - Pick the category that relates to what your website/business is about. If you can't find a good category, just select 'All'.
iii. Filter - pick the one that fits your needs.
iv. Question Status - select 'Open Questions - Best answer has not been chosen'.
v. Date Submitted - Set to 'Anytime'.
c. Submit your search. If no results come back, keep modifying your keywords till you start getting results that you feel comfortable answering.
d. Answer 5-10 questions. In the form you fill out for the answer, there is a 'What's your source?' textbox. Put the URL to your website here. Make sure to include the 'http://' in your URL. This makes it 'clickable'. Don't worry about having the perfect answer (or even the correct answer for that matter!). All answers are just opinions for the most part.
11. WRITE AN ARTICLE
a. Article websites are a place where people provide information to others on how to do things. There are hundreds of article websites you can submit articles to. For the sake of simplicity, we will use just one: Ezine Articles ( ezinearticles.com ). Join this website if you have not done so already. Fill out all your PROFILE information. Upload a professional looking photo of yourself if you feel comfortable doing so.
b. In your Profile admin page, under the 'Profile Manager' menu, click on the 'Edit Author Resource Boxes'. Here is where you put links to your website and write a brief resource description about your website/company.
i. Watch the 'Learn How to Create the Perfect Resource Box' video on this page.
ii. Include your TOP TWO keyword phrases (no more than this) that link back to your website sprinkled in with your Resource description.
iii. You will have to write the links as ANCHOR CODE. In the following examples, I will use 'brackets' to indicate what keyword phrases would be converted to anchors linking back to their respective websites:
1. Mr. Kung Fu - Mr. Kung Fu is owner of a [Seattle Karate] school called 'Mr. Kung Fu's Martial Arts'. He has been in business teaching [Seattle Martial Arts] for over 14 years. He has a 5th Degree Black Belt in Kung Fu.
2. Susie Smith - Susie Smith is the owner of the [Home Arts And Crafts] website called 'Susie Smith's Online Crafts'. Her website is an excellent resource for [Home Decoration] ideas as well as other arts and crafts.
c. Now write an article relating to your website/business. It has to be at least 250 words long (that's not very long). You don't need to be an expert to submit an article. Most, if not all, articles are just people's opinions on how to do things. Write something that relates to what your website/business is about. For example:
i. Mr. Kung Fu might write about the 'Benefits of Martial Arts Training' or 'Top 5 Reasons to Get Your Children into Martial Arts'.
ii. Susie Smith might write about 'Family Fun Making Homemade Christmas Ornaments' or 'Top 5 Craft Gift Ideas for Valentine's Day'.
d. DO NOT put links to your website in your Article content. They will be removed from your article content or even worse, your article may not get published at all. Your links will be displayed in your 'Resources' section you completed earlier.
e. Submit your article and wait. It might be a few days before they approve it. Be patient.
12. CONVERT YOUR ARTICLE TO A BLOG POST
a. Many website builders have a Blog built into their websites. Other users will need to find a blogging website to join.
b. Copy your article content and paste it into your first blog post. Here you have more flexibility creating links, so you go ahead and 'tweak' your content to include the TOP TWO keyword phrase as anchors linking back to your website landing page.
13. MASS EMAIL EVERYONE
a. Send out a mass email to everyone in your email address book(s) announcing the opening of your new website with a link to it. Ask them to send it to other friends and/or family members they know of that might be interested in it. Word of mouth sometimes does wonders.
14. DONE! SIT BACK, RELAX, AND WAIT
a. It can take a few days for all of this info to get digested by search engines and users. Be patient and wait. If you did everything I listed here, your website will be well recognized by ALL search engines and you will start to see traffic flowing in. Be proud of yourself! You just did hundreds (if not thousands) of dollars worth of SEO work on your website... for FREE! Depending upon which SEO company you might use, everything you just did could easily cost someone a few thousand dollars.
b. SEO is an ongoing exercise, however. You cannot just do what I have listed here once and then be done with SEO forever. If you want your traffic to increase and grow, you will need to continue doing some things. Lucky for you, everything you need to continue growing your SEO is already set up! See the next section below on how to maintain your website's SEO.
MAINTAINING YOUR WEBSITE'S SEO
1. FOLLOW UP ON ITEM #7 (EXTERNAL LINKS TO YOUR WEBSITE)
a. Always keep an eye open for external link opportunities from other websites or web services you know and trust. If a new opportunity arises where you can get a link to your website from one of them, implement it ASAP. Always be sure to use one of your TOP THREE keyword phrases as the text for the link to your website's landing page.
2. BLOG
a. Outside of external links to your website, blogging is the next best way to increase traffic & SEO to your website, especially if your Blog is part of your website. Try to post a blog entry at least once a week if you can, no less than once month. Write about broader subjects outside of your smaller website community. Post things that thousands (if not millions) of people might relate to in your industry or that they might be interested in knowing. Make sure it relates to your website. In your blog posts, work in ONE keyword phase of the SIX you created. Try and use the TOP THREE keywords most of the time... but not all of the time. Make that ONE keyword phase an anchor linking back to your website's landing page. Try and make it the only link in your post if you can, and place it near the top of the post. Make it look natural and not like you are 'keyword stuffing'.
3. SOCIAL BOOKMARK YOUR NEW BLOG POST
a. If your blog post is something that might interest others outside of your local network, you should Social Bookmark it (see item #8 above). Instead of putting in your website landing page as the URL, put in the link to your blog post. Do this for all 5 social bookmark websites listed above. If you have more time to kill and want to expand your SEO, try using Social Marker ( socialmarker.com ) to submit your blog post URLs to 50+ social bookmarking websites.
4. USE LINKED-IN TO POST LINKS BACK TO YOUR NEW BLOG POST
a. Login to Linked-In (see item #9) and post a new discussion in each of the groups you joined telling people to check out your new blog post. Make sure it is relevant to the group and something they might be interested in. If it is not, then don't post it. Also, don't forget to add the 'http://' to the beginning of your link to make sure it is clickable.
5. CONVERT YOUR NEW BLOG POST TO AN ARTICLE
a. This is a flip on what you did for item #12. Instead of converting your article to a blog post, you will do just the opposite: Convert your new blog post to an article. Login to your article website (see item #11) and submit your blog post to it. Again, be sure that it is relevant to something that people might want to read an article about. If it is not, then don't submit it. For instance, if Mr. Kung Fu posted a blog post about his team winning a local tournament in Seattle, you would NOT want to post this as an article. However, if Mr. Kung Fu wrote a blog post about 'How to prepare For a Karate Tournament' that would be something that would interest readers outside of his local community and he could post to an article website. Use good judgment to figure out if you should submit your post as an article.
6. ANSWER MORE 'YAHOO! ANSWERS' QUESTIONS.
a. Once a week try to answer 5 - 10 Yahoo Questions (see Item #10 above). Add a link back to your website's landing page in the 'What's your source?' text area. Be sure to always include the 'http://' at the beginning of the link to make it clickable.
7. PATIENCE AND PERSISTENCE
a. Patience and persistence will bring you a wealth of SEO and traffic. If you do everything I have listed here at least once every two weeks (or more if you can), I assure you - you will be set within a year. The longer you do it, the more successful you will be! The hard part is being persistent and doing it as often as possible. If you keep it up, your website will thrive, I promise you!
Heath Huffman is the co-owner of Doodlekit - an online free website builder. He has been doing web design and development since 1995. He specializes in website design, Photoshop, W3C compliant HTML, XHTML and CSS. For more detailed information about Heath's website builder products and service, please visit his free website.
Article Source: http://EzineArticles.com/?expert=Heath_Huffman
A/B Split Testing With Google Webpage Optimizer
If you have a website you probably know how important first impressions are when it comes to getting visitors to stay on your site and purchase your products or services. If your landing page, which is the first page visitors see when they land on your website, is not designed well you will loose a lot of sales because people will exit your site without giving it a chance. Proper landing page optimization will give your landing page the best possible chances for success in selling your product or service.
The best way to optimize your web page is to try out a few designs to see which design features convert the best. Tweaking individual features to find which combination's work the best is very time consuming, however, and you can still loose out on many sales while you are in the process of testing all your different design elements. Doing A/B split testing is the most efficient way to find the most successful design elements for your landing page and there are web page optimization programs that help to automate the process bringing you fast results so that you can get the most conversions possible.
A/B split testing is a simple concept and is easy to implement if you have the right tools. A/B split testing is simply the practice of taking two different versions of a landing page, an A version and a B version and comparing the conversions of each to see which design does the best. When you try to do A/B testing manually and compare two different versions of a page side by side it can be time consuming and you my not get accurate results if you do not ask enough people their opinion of if your changes are so small hat they are not easily noticeable. Changes that are not apparent within the first few seconds of viewing a page are usually not important enough to impact conversions.
A/B split testing preformed with a tool such as Google Website Optimizer is much easier than trying to do it yourself. Google will display both versions of your website and track the number of conversions each version gets. The number of URL clicks, purchases, phone calls or other action that you specify will be recorded for each version of your web page so you can see which one converts the best. A/B split testing programs such as Google Webpage Optimizer make landing page optimization easy and take the guess work out of finding the most effecting landing page design.
Google Webpage Optimizer also tracks statistics such as the amount of traffic each web page version receives, their browsing path, history, and more. Google also makes sure each visitor continues to see the same version of the page using tracking cookies. If you are looking for an easy way to figure out how to best optimize your landing page a software tool such as the Google Webpage Optimizer can make A/B split testing easy for you. It takes the guesswork out of finding the best landing page design by giving you the facts and statistic for different versions of your webpage.
Shawn Hickman is the Owner of SEO Pros Internet Marketing
To read more articles like this one, visit our Internet Marketing Article section of seopros.us.
Article Source: http://EzineArticles.com/?expert=Shawn_Michael_Hickman
The best way to optimize your web page is to try out a few designs to see which design features convert the best. Tweaking individual features to find which combination's work the best is very time consuming, however, and you can still loose out on many sales while you are in the process of testing all your different design elements. Doing A/B split testing is the most efficient way to find the most successful design elements for your landing page and there are web page optimization programs that help to automate the process bringing you fast results so that you can get the most conversions possible.
A/B split testing is a simple concept and is easy to implement if you have the right tools. A/B split testing is simply the practice of taking two different versions of a landing page, an A version and a B version and comparing the conversions of each to see which design does the best. When you try to do A/B testing manually and compare two different versions of a page side by side it can be time consuming and you my not get accurate results if you do not ask enough people their opinion of if your changes are so small hat they are not easily noticeable. Changes that are not apparent within the first few seconds of viewing a page are usually not important enough to impact conversions.
A/B split testing preformed with a tool such as Google Website Optimizer is much easier than trying to do it yourself. Google will display both versions of your website and track the number of conversions each version gets. The number of URL clicks, purchases, phone calls or other action that you specify will be recorded for each version of your web page so you can see which one converts the best. A/B split testing programs such as Google Webpage Optimizer make landing page optimization easy and take the guess work out of finding the most effecting landing page design.
Google Webpage Optimizer also tracks statistics such as the amount of traffic each web page version receives, their browsing path, history, and more. Google also makes sure each visitor continues to see the same version of the page using tracking cookies. If you are looking for an easy way to figure out how to best optimize your landing page a software tool such as the Google Webpage Optimizer can make A/B split testing easy for you. It takes the guesswork out of finding the best landing page design by giving you the facts and statistic for different versions of your webpage.
Shawn Hickman is the Owner of SEO Pros Internet Marketing
To read more articles like this one, visit our Internet Marketing Article section of seopros.us.
Article Source: http://EzineArticles.com/?expert=Shawn_Michael_Hickman
How to Recognize a Bad SEO Company
Search Engine Optimization (SEO) is about getting potential customers to visit your website. It is also about building a quality website full of great content. It uses keywords appropriately and gets links "naturally" because people love what you have on your site. SEO companies can provide very useful services including keyword research, site review, providing technical advice on your website development and also management of online business marketing campaigns. They can also help with content development, article marketing and article distribution. Although it's not brain surgery, it is hard to do and usually requires a lot of thought and real work.
Some unethical firms attempt to manipulate search engine results in unfair ways. These practices could get your website ranked lower or even banned. When looking at Search Engine Optimization - either to optimize it on your own or if you're looking to hire a company, here are some things to take into account.
Be cautious of firms that say they will get thousands of links to your site.
It's not the number of sites that make the difference - it's the quality of the sites. When firms promise huge numbers of links, or say that you'll become part of their "network of sites", it usually means a link farm is involved. A link farm is any group of websites that all hyperlink to every other site in the group. Search engines don't like this and it can lead to penalties. Instead, practice reciprocal linking with legitimate and related websites for better search engine ranking.
Be wary of firms that guarantee a high ranking on Google.
No one can guarantee a high ranking on Google. Some SEO companies offer a guarantee on their services. This is fine. What's not fine is guaranteeing high ranking in an incredibly short period of time. When these unrealistic results fail to happen, the company will balk at giving a refund, offer you other services instead, start to become unreachable or disappear.
Be cautious of firms that send "spammy" emails.
These emails are unsolicited and usually begin with "We've noticed that you are not listed in some search engines..." You should be searching for a high-ranking SEO company; they will not be searching for you. Spam means scam. You don't buy your medications from spammers so why buy SEO services from them?
Be wary of firms that are secretive or don't clearly explain what they are going to do.
Most reputable optimization firms are upfront with their clients and like to share their knowledge. They are confident that even if their clients understand their process, they won't leave them. If the firm claims it's too complicated for you to understand, or if they say they have trade secrets and proprietary technology, it's a sign that they may not be ethical in dealing with your website.
Be wary of firms that say they will submit your site to thousands of top search engines and directories.
Besides the small fact that there aren't that many search engines, consider that the guidelines of the search engines themselves tell you that it doesn't do any good anymore. Search Engines are good at what they do - searching for sites - and you don't need to pay someone to submit your site to a search engine. If they make this claim, they will probably use Free-For-All (FFA) junk sites that might damage your site's standings.
Be cautious of firms that say they can optimize and promote your site for a low, low monthly fee.
Not all monthly SEO or SEM (Search Engine Management) service contracts or monthly fees are a scam. There are real reasons to pay a monthly fee to an expert. These would include conditions when you would require management: when you or someone else is constantly generating new content or new features for your site; implementing link-building campaigns; implementing PPC (Pay Per Click) campaigns; or starting a brandcasting campaign. Press release distribution, email campaigns and article marketing campaigns could also require a legitimate monthly fee.
Not-so-legitimate fees could include monthly re-submitting of your site to search engines, "tweaking" your code to keep up with changes and regularly submitting your site to hundreds of useless free-for-all directories. The worthwhile companies that charge a monthly fee will usually be able to tell you exactly how much it is per month to generate blog entries or generate and distribute articles or press releases. And it won't be for the low, low price of $79.95.
Choose your SEO company and services carefully.
Do your research and don't make the decision lightly. If you were hiring a contractor to remodel your kitchen you would want to see other kitchen projects they've done and speak with the owners about the company's business practices. You should do the same thing when hiring an SEO company. Get referrals and really speak with them.
There are many online tips about choosing and hiring SEO firms that you can check out as well. Remember, SEO is a long-term strategy and you should take the time to do your research before buying or you'll probably be buying again.
Enzo F. Cesario is a Copywriter and co-founder of Brandsplat, the only online marketing and advertising company employing brand casting, the most effective way to brand your company on the web. The approach is simple, highly effective and affordable. http://www.brandsplat.com
Article Source: http://EzineArticles.com/?expert=Enzo_F._Cesario
Some unethical firms attempt to manipulate search engine results in unfair ways. These practices could get your website ranked lower or even banned. When looking at Search Engine Optimization - either to optimize it on your own or if you're looking to hire a company, here are some things to take into account.
Be cautious of firms that say they will get thousands of links to your site.
It's not the number of sites that make the difference - it's the quality of the sites. When firms promise huge numbers of links, or say that you'll become part of their "network of sites", it usually means a link farm is involved. A link farm is any group of websites that all hyperlink to every other site in the group. Search engines don't like this and it can lead to penalties. Instead, practice reciprocal linking with legitimate and related websites for better search engine ranking.
Be wary of firms that guarantee a high ranking on Google.
No one can guarantee a high ranking on Google. Some SEO companies offer a guarantee on their services. This is fine. What's not fine is guaranteeing high ranking in an incredibly short period of time. When these unrealistic results fail to happen, the company will balk at giving a refund, offer you other services instead, start to become unreachable or disappear.
Be cautious of firms that send "spammy" emails.
These emails are unsolicited and usually begin with "We've noticed that you are not listed in some search engines..." You should be searching for a high-ranking SEO company; they will not be searching for you. Spam means scam. You don't buy your medications from spammers so why buy SEO services from them?
Be wary of firms that are secretive or don't clearly explain what they are going to do.
Most reputable optimization firms are upfront with their clients and like to share their knowledge. They are confident that even if their clients understand their process, they won't leave them. If the firm claims it's too complicated for you to understand, or if they say they have trade secrets and proprietary technology, it's a sign that they may not be ethical in dealing with your website.
Be wary of firms that say they will submit your site to thousands of top search engines and directories.
Besides the small fact that there aren't that many search engines, consider that the guidelines of the search engines themselves tell you that it doesn't do any good anymore. Search Engines are good at what they do - searching for sites - and you don't need to pay someone to submit your site to a search engine. If they make this claim, they will probably use Free-For-All (FFA) junk sites that might damage your site's standings.
Be cautious of firms that say they can optimize and promote your site for a low, low monthly fee.
Not all monthly SEO or SEM (Search Engine Management) service contracts or monthly fees are a scam. There are real reasons to pay a monthly fee to an expert. These would include conditions when you would require management: when you or someone else is constantly generating new content or new features for your site; implementing link-building campaigns; implementing PPC (Pay Per Click) campaigns; or starting a brandcasting campaign. Press release distribution, email campaigns and article marketing campaigns could also require a legitimate monthly fee.
Not-so-legitimate fees could include monthly re-submitting of your site to search engines, "tweaking" your code to keep up with changes and regularly submitting your site to hundreds of useless free-for-all directories. The worthwhile companies that charge a monthly fee will usually be able to tell you exactly how much it is per month to generate blog entries or generate and distribute articles or press releases. And it won't be for the low, low price of $79.95.
Choose your SEO company and services carefully.
Do your research and don't make the decision lightly. If you were hiring a contractor to remodel your kitchen you would want to see other kitchen projects they've done and speak with the owners about the company's business practices. You should do the same thing when hiring an SEO company. Get referrals and really speak with them.
There are many online tips about choosing and hiring SEO firms that you can check out as well. Remember, SEO is a long-term strategy and you should take the time to do your research before buying or you'll probably be buying again.
Enzo F. Cesario is a Copywriter and co-founder of Brandsplat, the only online marketing and advertising company employing brand casting, the most effective way to brand your company on the web. The approach is simple, highly effective and affordable. http://www.brandsplat.com
Article Source: http://EzineArticles.com/?expert=Enzo_F._Cesario
Link Building - How Fast is Too Fast?
As one of the most important off-page SEO factors related to ranking, back links pointing to your site are generally weighted by number and relevance. The more links from authoritative and related sites/pages, the better ranking potential a site has. In addition, proper use of anchor text can also boost your ranking (remember the Google Bombing Story?). But today we'll discuss a different aspect of link building - what is the optimal rate (and speed!) for link building and will a site be punished if it gets too many links over a very short period? This deserves some discussion because many are still confused.
It's not a secret that search engines (at least Google) evaluate links also by it freshness and age. Other criteria include: -- Behavior of links including appearance and disappearance over time.
--- Increase, decrease and freshness of links as a trend.
Anchor text freshness and how it changes over time. So the common sense suggests that a gradual and steady link popularity approach is advised. But my hunch is that building a great number of links overnight will not necessarily trigger a red flag; all depends on the status of your site, how you build links and where they come from. I'll use a scenario to illustrate my point. Say, I have some, ah, very interesting photos of a well-known, ah, celebrity, which have never been seen before and are sure to create a huge buzz. So I put them on my website and they start viralling (my own word creation) around. Soon CNN and some other major news outlets get into the action and all major blog, social networking sites and forums are talking about these photos and linking to my site. Then, millions of visitors pour into for a peek and tens of thousands of more links are pointing to my site (Daydreaming stops here).
Will I get red-flagged by search engines for getting a huge number of links overnight? I don't think so. I am basing this opinion on the axiom that search engines are smart enough to recognize these links as coming from all kinds of sources (news, social networking, blogs, forums, images, and so on). After all, in this fictitious case study I did not launch a link campaign ; all those websites spontaneously linked to me. My site's popularity may have mushroomed quickly, but it did so naturally, not artificially.
Of course, the celebrity photo scenario is rare (lucky celebrity!). So, if you just launched a new site or are mainly using link farms (which, as we all know, are frowned upon by search engines) or directories to direct traffic to you, I'd suggest you slow down and get a tad more focused on quality and relevance of links to avoid warnings bells ringing all over California. Bottom line, though: how much is too much, and what's the recommended link building speed ? As so often in search engine optimization, expert opinions vary. However, a good SEO Consultant would agree that 5 - 10 new links per week are not excessive. And even this number has to be qualified: if all of a sudden 30 blue chip links point to my website, I very much doubt that the Googles of this world would suspect foul play, such as me having milked a link farm (pun fully intended), or slipping IBM or the US Government a few hundred bucks for a one-way link.
We should all be so lucky.
Ernie Schwarcz, Founder of http://www.seotrump.com
- Grew up in Vienna, Austria.
- Studied at the famous University of Vienna;
- Reluctantly discharged with a Masters in Economics, Business, Statistics ;
- Lives in Montreal, Canada.
- Independent SEO Consultant.
Article Source: http://EzineArticles.com/?expert=Ernie_M_Schwarcz
It's not a secret that search engines (at least Google) evaluate links also by it freshness and age. Other criteria include: -- Behavior of links including appearance and disappearance over time.
--- Increase, decrease and freshness of links as a trend.
Anchor text freshness and how it changes over time. So the common sense suggests that a gradual and steady link popularity approach is advised. But my hunch is that building a great number of links overnight will not necessarily trigger a red flag; all depends on the status of your site, how you build links and where they come from. I'll use a scenario to illustrate my point. Say, I have some, ah, very interesting photos of a well-known, ah, celebrity, which have never been seen before and are sure to create a huge buzz. So I put them on my website and they start viralling (my own word creation) around. Soon CNN and some other major news outlets get into the action and all major blog, social networking sites and forums are talking about these photos and linking to my site. Then, millions of visitors pour into for a peek and tens of thousands of more links are pointing to my site (Daydreaming stops here).
Will I get red-flagged by search engines for getting a huge number of links overnight? I don't think so. I am basing this opinion on the axiom that search engines are smart enough to recognize these links as coming from all kinds of sources (news, social networking, blogs, forums, images, and so on). After all, in this fictitious case study I did not launch a link campaign ; all those websites spontaneously linked to me. My site's popularity may have mushroomed quickly, but it did so naturally, not artificially.
Of course, the celebrity photo scenario is rare (lucky celebrity!). So, if you just launched a new site or are mainly using link farms (which, as we all know, are frowned upon by search engines) or directories to direct traffic to you, I'd suggest you slow down and get a tad more focused on quality and relevance of links to avoid warnings bells ringing all over California. Bottom line, though: how much is too much, and what's the recommended link building speed ? As so often in search engine optimization, expert opinions vary. However, a good SEO Consultant would agree that 5 - 10 new links per week are not excessive. And even this number has to be qualified: if all of a sudden 30 blue chip links point to my website, I very much doubt that the Googles of this world would suspect foul play, such as me having milked a link farm (pun fully intended), or slipping IBM or the US Government a few hundred bucks for a one-way link.
We should all be so lucky.
Ernie Schwarcz, Founder of http://www.seotrump.com
- Grew up in Vienna, Austria.
- Studied at the famous University of Vienna;
- Reluctantly discharged with a Masters in Economics, Business, Statistics ;
- Lives in Montreal, Canada.
- Independent SEO Consultant.
Article Source: http://EzineArticles.com/?expert=Ernie_M_Schwarcz
Effective Guidelines For Search Engine Optimization
Search Engine Optimization Guidelines
Search Engine Optimization is the key for any websites success. Doing business and maintaining it on internet has become very difficult due to lots of competition in every field. The website traffic of every site depends on how you optimize your website content and keywords? Every web page of your site needs to be fully optimized with high ranking keywords and quality content. Search Engine Optimization is a process of modifying web pages of your site in such a way that it will rank high in Search Engine Result Pages for the keywords mentioned in your web page content.
Besides, natural ways to gain top positions of search engine results, there are ways of topping the positions of result pages via unethical, misleading or manipulative techniques. Use of unethical way may lead your site to achieve the top positions, but I can guarantee you that your site will last only for a short-term. Every search engines need natural and unique results to occupy their top positions, not engineered results using unethical techniques. If the search engines discovered that your website has used unethical methods or cheated to arrive the top search engine position, soon your will get banned from search result pages.
Search engines want to ensure that the worthy and only the best sites should come in the top positions in the search engine result pages, or else the internet users will get unsatisfied with the results, and the search engine will lose its business and reputation. Hence, search engines will give time and resources to clear their incorrect results arrived at using unethical methods or deceptive behavior. So, even if you used these unethical methods to gain top position, it may benefit you short-term, but in long-term you will always lose.
SEO Guidelines to Do
# Build quality and unique content for users and not for the search engines. Even though you should keep search engine optimization in mind, always remember that users are the one who can make or break your site. As mentioned before search engines need results which appeal to users, so ensure that your content appeals to users not to search engines. Make sure you offer valuable content to your readers that will force them to visit back.
# Try to avoid unethical methods - if you think any of your techniques are unethical don't use it.
SEO Guidelines to Don't
# Do not use tricks intended to improve your search engine ranking.
# Make sure you avoid Link farms and schemes. These are all bad neighborhoods and are used often by spammers to cheat the result pages. If you are linked to by "bad" sites, this may negatively affect your ranking.
# Avoid using hidden text and links - this is a way of providing different content to users than that which is visible to search engines (cloaking). An example of this would be of including a large number of keywords related to your topic with certain HTML tags which hides the content to users; however the content will still be crawled by search engines. This would give the search engine the impression that your content is more useful than it actually is. This is seen as an unnatural ways of trying to achieve points with the search engines and you will probably get banned.
# Never use any of the automated programs for submissions of your website or send automatic queries to search engines.
# Do not have different pages / domains with essentially duplicate content.
# Don't create such pages which install bad ware.
Robin Dale is the publisher for http://www.teeky.org, we offer useful & quality articles and news about Search Engine Optimization, Internet Marketing, Dedicated Server Hosting, Windows VPS Hosting UK, Linux VPS Hosting UK, e-commerce hosting, cPanel Hosting, hosting tips & UK Web Hosting.
For More Articles, Visit Us @ UK Web Hosting
Article Source: http://EzineArticles.com/?expert=Robin_Dale
Search Engine Optimization is the key for any websites success. Doing business and maintaining it on internet has become very difficult due to lots of competition in every field. The website traffic of every site depends on how you optimize your website content and keywords? Every web page of your site needs to be fully optimized with high ranking keywords and quality content. Search Engine Optimization is a process of modifying web pages of your site in such a way that it will rank high in Search Engine Result Pages for the keywords mentioned in your web page content.
Besides, natural ways to gain top positions of search engine results, there are ways of topping the positions of result pages via unethical, misleading or manipulative techniques. Use of unethical way may lead your site to achieve the top positions, but I can guarantee you that your site will last only for a short-term. Every search engines need natural and unique results to occupy their top positions, not engineered results using unethical techniques. If the search engines discovered that your website has used unethical methods or cheated to arrive the top search engine position, soon your will get banned from search result pages.
Search engines want to ensure that the worthy and only the best sites should come in the top positions in the search engine result pages, or else the internet users will get unsatisfied with the results, and the search engine will lose its business and reputation. Hence, search engines will give time and resources to clear their incorrect results arrived at using unethical methods or deceptive behavior. So, even if you used these unethical methods to gain top position, it may benefit you short-term, but in long-term you will always lose.
SEO Guidelines to Do
# Build quality and unique content for users and not for the search engines. Even though you should keep search engine optimization in mind, always remember that users are the one who can make or break your site. As mentioned before search engines need results which appeal to users, so ensure that your content appeals to users not to search engines. Make sure you offer valuable content to your readers that will force them to visit back.
# Try to avoid unethical methods - if you think any of your techniques are unethical don't use it.
SEO Guidelines to Don't
# Do not use tricks intended to improve your search engine ranking.
# Make sure you avoid Link farms and schemes. These are all bad neighborhoods and are used often by spammers to cheat the result pages. If you are linked to by "bad" sites, this may negatively affect your ranking.
# Avoid using hidden text and links - this is a way of providing different content to users than that which is visible to search engines (cloaking). An example of this would be of including a large number of keywords related to your topic with certain HTML tags which hides the content to users; however the content will still be crawled by search engines. This would give the search engine the impression that your content is more useful than it actually is. This is seen as an unnatural ways of trying to achieve points with the search engines and you will probably get banned.
# Never use any of the automated programs for submissions of your website or send automatic queries to search engines.
# Do not have different pages / domains with essentially duplicate content.
# Don't create such pages which install bad ware.
Robin Dale is the publisher for http://www.teeky.org, we offer useful & quality articles and news about Search Engine Optimization, Internet Marketing, Dedicated Server Hosting, Windows VPS Hosting UK, Linux VPS Hosting UK, e-commerce hosting, cPanel Hosting, hosting tips & UK Web Hosting.
For More Articles, Visit Us @ UK Web Hosting
Article Source: http://EzineArticles.com/?expert=Robin_Dale
Yahoo Store Promotion
I have a Yahoo store as I have just started selling things on line. I have no longer got a job and I am trying to make extra money from buying and selling things. I think that working for myself might be a good option for me as there are not many jobs around at the moment and I need to get some income in. I am experimenting with a few different products to find out which sells the best. I am also looking into Yahoo store SEO in order to attract as many customers as I can to my products.
I am hoping that I can do a good job and set up a customer base quite quickly so that I get regular business and therefore can get some serious money coming in. I have been looking into conversion marketing which I think is a great concept and could be key to me getting good customers. It is basically making sure that you do not just attract a lot of customers to your company but you attract the type of people who want to buy the products that you are selling. This means that you do not waste your advertising budget on getting lots of visitors and traffic to your website but you actually spend money getting the right people to your site - those that will actually be spending their money there, those that have shown an interest in the type of product you sell and are willing to spend money on line.
This seems like a fantastic concept and I will be using conversion optimization as soon as I learn all about how to do it. I am hoping that I will be able to do it myself rather than paying someone to do it for me. I know that having expert help is good but it will cost me a lot of money and I would rather spend all the money that I can afford on stock rather than promotion if I can. However, if I find that it is too hard or time consuming for me then I will pay someone to help me out with it and hopefully they will be able to teach me more about it and I will be able to continue their work myself. Am really relying on them working because I need to create an income for myself and will be using up all my savings to set up my business.
Caitlina Fuller is a freelance writer. I am also looking into Yahoo store SEO in order to attract as many customers as I can to my products. I have been looking into conversion marketing which I think is a great concept and could be key to me getting good customers.
Article Source: http://EzineArticles.com/?expert=Caitlina_Fuller
I am hoping that I can do a good job and set up a customer base quite quickly so that I get regular business and therefore can get some serious money coming in. I have been looking into conversion marketing which I think is a great concept and could be key to me getting good customers. It is basically making sure that you do not just attract a lot of customers to your company but you attract the type of people who want to buy the products that you are selling. This means that you do not waste your advertising budget on getting lots of visitors and traffic to your website but you actually spend money getting the right people to your site - those that will actually be spending their money there, those that have shown an interest in the type of product you sell and are willing to spend money on line.
This seems like a fantastic concept and I will be using conversion optimization as soon as I learn all about how to do it. I am hoping that I will be able to do it myself rather than paying someone to do it for me. I know that having expert help is good but it will cost me a lot of money and I would rather spend all the money that I can afford on stock rather than promotion if I can. However, if I find that it is too hard or time consuming for me then I will pay someone to help me out with it and hopefully they will be able to teach me more about it and I will be able to continue their work myself. Am really relying on them working because I need to create an income for myself and will be using up all my savings to set up my business.
Caitlina Fuller is a freelance writer. I am also looking into Yahoo store SEO in order to attract as many customers as I can to my products. I have been looking into conversion marketing which I think is a great concept and could be key to me getting good customers.
Article Source: http://EzineArticles.com/?expert=Caitlina_Fuller
How to Use Articles to Increase Search Engine Position
One of the best ways to increase the search engine position of your web site is through articles. Here is an example of how it works. Say we visited a restaurant and we met 5 people sitting at a table. If we asked, Which one of you is a musician? and one guy raises his hand, you may take his word for it. However, if everybody sitting down pointed to that guy, you would believe him without question. That is how the search engines work.
If you are selling information and your website is about how to save money on weddings, people may believe you. However, if thirty people also say that your website is about that topic or even one hundred people, Google will think, This website must be about that topic. Google is even more likely to believe that when it visits your webpage and sees titles and content about saving money on weddings throughout the website.
Utilizing this strategy allows you to get high rankings for a number of keywords and phrases instead of one. Why? Articles get ranked in the search engines and they point back to your webpage. Using articles is like having a number of sales professionals promoting your products and services for a number of keywords and phrases. With this strategy you will have a number of people find your website. You also do not have to worry about the competition that comes with smaller keywords and phrases that are on millions of websites.
By using the article strategy, you will attract tons of visitors to your website. Many of your competitors will also give you free business because they will use your articles as well. As a result, they will be helping you build your business even if they are also selling information about the same topic you are selling information on.
Your webpage will receive a higher placement in the search engines, more people will visit your website and you will be more effective at selling information.
Stephen Beck shows families how to write and blast articles to improve rank in the search engines. Go grab his three free videos at http://www.8weekstoprofits.com so your family can begin today.
Article Source: http://EzineArticles.com/?expert=Stephen_R._Beck
If you are selling information and your website is about how to save money on weddings, people may believe you. However, if thirty people also say that your website is about that topic or even one hundred people, Google will think, This website must be about that topic. Google is even more likely to believe that when it visits your webpage and sees titles and content about saving money on weddings throughout the website.
Utilizing this strategy allows you to get high rankings for a number of keywords and phrases instead of one. Why? Articles get ranked in the search engines and they point back to your webpage. Using articles is like having a number of sales professionals promoting your products and services for a number of keywords and phrases. With this strategy you will have a number of people find your website. You also do not have to worry about the competition that comes with smaller keywords and phrases that are on millions of websites.
By using the article strategy, you will attract tons of visitors to your website. Many of your competitors will also give you free business because they will use your articles as well. As a result, they will be helping you build your business even if they are also selling information about the same topic you are selling information on.
Your webpage will receive a higher placement in the search engines, more people will visit your website and you will be more effective at selling information.
Stephen Beck shows families how to write and blast articles to improve rank in the search engines. Go grab his three free videos at http://www.8weekstoprofits.com so your family can begin today.
Article Source: http://EzineArticles.com/?expert=Stephen_R._Beck
Sunday, June 7, 2009
Build a Stronger Web Presence - Five Steps to Increasing Online Exposure
Do you want a beautiful website with a clear business message? Would you love to have a growing email list and an ezine people want to read? If so, it's important to use SEO web copy on your website to increase search engine rankings and online presence.
If you want to grow your online presence and compete on the Internet, optimized web copy is key-all you need is an understanding of how it works and what tools are necessary in order to create an effective website marketing and promotion plan.
Here are five key steps to organically optimize your website:
Step One: Keyword research is a crucial component required to optimize website copy. Determine key phrases or keywords that potential website visitors will type into a search engine to find you. Remember, your target phrases must describe what your web page is about. One of the best ways to determine your target keywords is to ask people how they would search for you. Ask your current clients, colleagues, friends, and family. You can also use one of the many keyword tools.
Step Two: Analyze your competition. In the world of SEO, your competition isn't who you might think it is because you're working on a page level, not the entire site. The best way to determine who your competitors are is to type into Google or Yahoo! your keywords and phrases. Make note of the competition that appears on the search engine results pages. Click on all the links on the first search engine results page, and make a note of where and how that site uses their keywords.
Step Three: Incorporate keywords and phrases into your web copy. Make sure your website content reads naturally. If it reads as if keywords have been stuffed into every sentence, you need to rewrite it. Overstuffing won't help you motivate visitors to call you or buy from you. And it might get you into trouble with the search engines and hurt your rankings. Also, include your main key phrases and keywords in the title of your page and in subheads to help increase SEO.
Step Four: Increase inbound links-search engines love them. You've probably heard the term backlinks, which are external links from other web sites and blogs that link to another website. The more like-minded, quality sites that link to you, the more the search engine thinks your site is of high importance and will rank your keywords higher. In a nutshell, links are vital to your website if you want to rank high in the search engines. Search engines place a higher value on one-way links as opposed to reciprocal links.
Step Five: Website marketing and promotion is a key ingredient to optimizing your website, which is why it's important to list your website on online directories. Directory listings are vital to your online visibility and should be a top priority for your online marketing strategy. Directory submissions provide inbound links to your site, and help with your search engine rankings. The more inbound links you have, the better your placement in the search engines. Submitting your link to relevant directories is a great way to maximize your SEO efforts.
Discover website marketing and promotion strategies that will increase your sales and boost your business. My ezine, Sumèr's Secrets, is packed with business marketing tips that will increase sales and site traffic.
Article Source: http://EzineArticles.com/?expert=Michelle_Salater
If you want to grow your online presence and compete on the Internet, optimized web copy is key-all you need is an understanding of how it works and what tools are necessary in order to create an effective website marketing and promotion plan.
Here are five key steps to organically optimize your website:
Step One: Keyword research is a crucial component required to optimize website copy. Determine key phrases or keywords that potential website visitors will type into a search engine to find you. Remember, your target phrases must describe what your web page is about. One of the best ways to determine your target keywords is to ask people how they would search for you. Ask your current clients, colleagues, friends, and family. You can also use one of the many keyword tools.
Step Two: Analyze your competition. In the world of SEO, your competition isn't who you might think it is because you're working on a page level, not the entire site. The best way to determine who your competitors are is to type into Google or Yahoo! your keywords and phrases. Make note of the competition that appears on the search engine results pages. Click on all the links on the first search engine results page, and make a note of where and how that site uses their keywords.
Step Three: Incorporate keywords and phrases into your web copy. Make sure your website content reads naturally. If it reads as if keywords have been stuffed into every sentence, you need to rewrite it. Overstuffing won't help you motivate visitors to call you or buy from you. And it might get you into trouble with the search engines and hurt your rankings. Also, include your main key phrases and keywords in the title of your page and in subheads to help increase SEO.
Step Four: Increase inbound links-search engines love them. You've probably heard the term backlinks, which are external links from other web sites and blogs that link to another website. The more like-minded, quality sites that link to you, the more the search engine thinks your site is of high importance and will rank your keywords higher. In a nutshell, links are vital to your website if you want to rank high in the search engines. Search engines place a higher value on one-way links as opposed to reciprocal links.
Step Five: Website marketing and promotion is a key ingredient to optimizing your website, which is why it's important to list your website on online directories. Directory listings are vital to your online visibility and should be a top priority for your online marketing strategy. Directory submissions provide inbound links to your site, and help with your search engine rankings. The more inbound links you have, the better your placement in the search engines. Submitting your link to relevant directories is a great way to maximize your SEO efforts.
Discover website marketing and promotion strategies that will increase your sales and boost your business. My ezine, Sumèr's Secrets, is packed with business marketing tips that will increase sales and site traffic.
Article Source: http://EzineArticles.com/?expert=Michelle_Salater
Search Engine Optimization - Is Your Small Business Searchable?
What is the good in having a website if the people who are searching for what you have, cannot find you; there is no good reason! That is why there is a thing called Search Engine Optimization (SEO). SEO is the process of improving the volume or quality of traffic to a website through search engines in organic results. Usually, the closer to the top a website appears, the more popular it is and the more traffic it will receive; hence, this is where you want your small business to be.
A website is found by search engines through many different factors, including; page rank, website traffic, incoming links, link popularity, link relevancy, keywords, rich content and a variety of other agents. Search queries, the words that user's type into the search box which contain terms and phrases best suited to your site, carry extraordinary value. Queries that relate to products, services and information on a website should be present in the variety of factors above. If a search engine cannot make a connection between the search query and the information on a website, the site will not appear in the results. So what search engines are we talking about here? - The largest and smallest alike. The majority of web traffic is driven by the "big boys" - Google, Yahoo, MSN and Ask, but others such as AOL, HotBot, All The Web and Live Search are powered or crawled by the "big boys". So it is equally important to be considered "search engine friendly" by the top 100 search engines on the web. Research has proven that search engine traffic can make (or break) a company's success, especially if it is a startup of small business. Targeted visitors to a website can provide publicity, revenue, and exposure like nothing else.
One of the best ways to begin improving your website's SEO is to create an all encompassing internet marketing strategy that includes elements of html design, directory registration, link building, article writing, social networking, keyword analysis and content building. Your strategy will map out the various avenues in which you must travel in order to get to your destination - the first page of Google!
Nicole Rivera is the Marketing Coordinator for BizCentral USA. BizCentral USA is the nation's leading resource center for small businesses. Serving as a "one-stop-shop" for business solutions, BizCentral USA offers an array of services from marketing, SEO and web design to business plan writing and certifications. Their mission is to provide affordable services and solutions to small businesses, enabling them to successfully start and grow their business. For more information on SEO & internet marketing services visit: http://bizcentralusa.com/internet_marketing.html
Article Source: http://EzineArticles.com/?expert=Nicole_J_Rivera
A website is found by search engines through many different factors, including; page rank, website traffic, incoming links, link popularity, link relevancy, keywords, rich content and a variety of other agents. Search queries, the words that user's type into the search box which contain terms and phrases best suited to your site, carry extraordinary value. Queries that relate to products, services and information on a website should be present in the variety of factors above. If a search engine cannot make a connection between the search query and the information on a website, the site will not appear in the results. So what search engines are we talking about here? - The largest and smallest alike. The majority of web traffic is driven by the "big boys" - Google, Yahoo, MSN and Ask, but others such as AOL, HotBot, All The Web and Live Search are powered or crawled by the "big boys". So it is equally important to be considered "search engine friendly" by the top 100 search engines on the web. Research has proven that search engine traffic can make (or break) a company's success, especially if it is a startup of small business. Targeted visitors to a website can provide publicity, revenue, and exposure like nothing else.
One of the best ways to begin improving your website's SEO is to create an all encompassing internet marketing strategy that includes elements of html design, directory registration, link building, article writing, social networking, keyword analysis and content building. Your strategy will map out the various avenues in which you must travel in order to get to your destination - the first page of Google!
Nicole Rivera is the Marketing Coordinator for BizCentral USA. BizCentral USA is the nation's leading resource center for small businesses. Serving as a "one-stop-shop" for business solutions, BizCentral USA offers an array of services from marketing, SEO and web design to business plan writing and certifications. Their mission is to provide affordable services and solutions to small businesses, enabling them to successfully start and grow their business. For more information on SEO & internet marketing services visit: http://bizcentralusa.com/internet_marketing.html
Article Source: http://EzineArticles.com/?expert=Nicole_J_Rivera
Lead Generation
Do you know that SEO and SMO can help you generate sales leads. You need not bother about the geographic boundaries of cities, countries, and continents. You only need to have a website and the web is omnipresent. You can reach out to your customers where ever they may be.
Ever heard of 'Inbound Marketing'? Well, what is the best time to meet a customer? Ask any sales executive and he will tell you - 'when the customer is searching for what you offer'. No conventional marketing tool gives you the power to reach a customer, exactly when he is looking for you. Correction! Web or Internet marketing does give you this privilege. How? Let us explain you.
SEO Work group is an India based company providing sales lead generation services through SEO & SMO. SEO is an exceptional method of marketing because it allows your customers to find you. Search engines are the primary tools for Internet users to find Web sites. SEO is the process of improving the size and value of traffic to a web site from search engines via "natural" search results. Usually, the earlier a site is presented in the search results (top 10 positions) the more searchers will visit that site. Social media optimization (SMO) is all about implementing changes to optimize a site for generating publicity through social media, online communities and community websites.
Search engines are the primary tools for Internet users to find Web sites. The primary search engines are Google, Yahoo, MSN and AOL. Search engines are built with an objective to report to the searcher, those websites, which appear to be having more relevance with the information sought by the searcher. Hence, a search engine facilitates searching of relevant information on the web.
LEAD GENERATION
Article Source: http://EzineArticles.com/?expert=Manish_Goyal
Ever heard of 'Inbound Marketing'? Well, what is the best time to meet a customer? Ask any sales executive and he will tell you - 'when the customer is searching for what you offer'. No conventional marketing tool gives you the power to reach a customer, exactly when he is looking for you. Correction! Web or Internet marketing does give you this privilege. How? Let us explain you.
SEO Work group is an India based company providing sales lead generation services through SEO & SMO. SEO is an exceptional method of marketing because it allows your customers to find you. Search engines are the primary tools for Internet users to find Web sites. SEO is the process of improving the size and value of traffic to a web site from search engines via "natural" search results. Usually, the earlier a site is presented in the search results (top 10 positions) the more searchers will visit that site. Social media optimization (SMO) is all about implementing changes to optimize a site for generating publicity through social media, online communities and community websites.
Search engines are the primary tools for Internet users to find Web sites. The primary search engines are Google, Yahoo, MSN and AOL. Search engines are built with an objective to report to the searcher, those websites, which appear to be having more relevance with the information sought by the searcher. Hence, a search engine facilitates searching of relevant information on the web.
LEAD GENERATION
Article Source: http://EzineArticles.com/?expert=Manish_Goyal
Optimizing Content With Article Submission
As an owner of a website or a blog, you know that one of the best ways to gather audiences is to have good content your audience will enjoy. As a major strength for your website or blog, quality content is one of the main reasons people visit your site and keep on visiting it. If you have strong writing skills or have a good pool of writers, you could try article submission as a way to further promote your site or blog and gain more traffic. By using rich keywords and anchor texts, your articles on these third party sites could bait more readers or widen your audience scope. After all, a little more attention would not hurt your blog, would it?
Submitting articles that enrich a topic or category that has a link to your site or blog is one good way to increase website ranking or popularity. While one article is easy to submit, you need more than one to get further in terms of ranking. If you have plans of adding article submission to your SEO tasks, heed these tips.
Remember a website's parameters and word or character count before submitting. This would make it easier for you to create an article and optimize it in such a way that it contains all the keywords you need. Normally, a submission site accepts articles with 500 to 1000 words. More than this will be hard to upload and would not keep readers interested. You should also take note of the submission site's template or format. Keep your font at a regular size and choose one that can be read easily.
Article submission also requires you to strategically use keywords in such a way that they do not just appear in the article. Try to incorporate keywords or niche words into the text seamlessly. You should also put at least a hundred word distances from one keyword to the next so it does not seem like you are drilling the word into your readers' heads.
While writing your article on the submission site's textbook or pasting your pre-made article, check if your keystrokes match the words and images on the screen. Some characters like the quotation marks do not appear as such in some sites and instead, appear as question marks. During article submission, try to keep track of everything from grammar, spelling, to overall layout.
Many websites have started creating keyword rich articles that help them to be noticed on the Internet. These submissions, when read, usually lead many readers into a site, which then turns into traffic. With the power of articles and submissions to third party sites, you and your pool of writers should try to optimize articles to elbow out competition. Aside from using niche words, you should use the tags option as well as the keywords option and list the ones your site falls under. With these simple tips, article submission should just be a breeze.
A.R. Modi is author of this article on SEO Services.
Find more information about Directory Submission here.
Article Source: http://EzineArticles.com/?expert=A._R._Modi
Submitting articles that enrich a topic or category that has a link to your site or blog is one good way to increase website ranking or popularity. While one article is easy to submit, you need more than one to get further in terms of ranking. If you have plans of adding article submission to your SEO tasks, heed these tips.
Remember a website's parameters and word or character count before submitting. This would make it easier for you to create an article and optimize it in such a way that it contains all the keywords you need. Normally, a submission site accepts articles with 500 to 1000 words. More than this will be hard to upload and would not keep readers interested. You should also take note of the submission site's template or format. Keep your font at a regular size and choose one that can be read easily.
Article submission also requires you to strategically use keywords in such a way that they do not just appear in the article. Try to incorporate keywords or niche words into the text seamlessly. You should also put at least a hundred word distances from one keyword to the next so it does not seem like you are drilling the word into your readers' heads.
While writing your article on the submission site's textbook or pasting your pre-made article, check if your keystrokes match the words and images on the screen. Some characters like the quotation marks do not appear as such in some sites and instead, appear as question marks. During article submission, try to keep track of everything from grammar, spelling, to overall layout.
Many websites have started creating keyword rich articles that help them to be noticed on the Internet. These submissions, when read, usually lead many readers into a site, which then turns into traffic. With the power of articles and submissions to third party sites, you and your pool of writers should try to optimize articles to elbow out competition. Aside from using niche words, you should use the tags option as well as the keywords option and list the ones your site falls under. With these simple tips, article submission should just be a breeze.
A.R. Modi is author of this article on SEO Services.
Find more information about Directory Submission here.
Article Source: http://EzineArticles.com/?expert=A._R._Modi
Using Analytics to Maximize SEO Results
If you run Google Analytics (or a similar statistics software) on your site there is a neat little trick that can help you maximize the results of your SEO efforts. The idea is fairly simple and can be applied instantly. The method is evolutionary or in the style of the old Soviet army, start wide a wide strategy and when you can see where you are doing progress, target all your efforts there.
Getting started
You probably already have a site and you probably already have visitor statistics. If you have a very big site this strategy is even better as you have more data to use and more possibilities. What you should start with is going through your analytics data and find the 10 most profitable keywords, if you have your goal settings correct this should be fairly simple. If you don't sell anything or in any other way make money on your site, select the 10 keywords that send you most traffic.
Pick the right ones
All the keywords you have selected now are potential candidates for the next step. What we need to do is finding 2-3 of them that can be improved easily. If the number one keyword when it comes to revenue is big on search demand and competition, we should skip it for today. If it's a keyword where you have top position it's also uninteresting. What we are looking for is a spot where a keyword is ranked somewhere in the middle of the search result page, competition is low and the revenue is good. So of these 10 you selected:
* Sort out all where you are number 1.
* Sort out all that you have actually put in effort to get them where they are.
* Sort out all where the sites ranking above you are big trusted sites.
If this leaves you without keywords you have to go back a step and select the next 10 on the list and do this again. Hopefully you will have at least 2 keywords to work with.
Give them a push
Now you have at least 2 keywords where you already know that it will be fairly easy to get som quick results that will be valuable. The rest is easy, blog about them or publish an article to an article directory. Do a link exchange or ask you best friend to blog about them. Depending on what scale you are doing your SEO on you will have to do different things of course. If it's gambling or SEO you are trying to get traffic from a blog post is nowhere near sufficient but on the other hand you probably have bigger resources. The strategy is still valid, your work will give the best results possible per hour/link/dollar.
Magnus works as an SEO specialist at Pineberry.
Article Source: http://EzineArticles.com/?expert=Magnus_Brath
Getting started
You probably already have a site and you probably already have visitor statistics. If you have a very big site this strategy is even better as you have more data to use and more possibilities. What you should start with is going through your analytics data and find the 10 most profitable keywords, if you have your goal settings correct this should be fairly simple. If you don't sell anything or in any other way make money on your site, select the 10 keywords that send you most traffic.
Pick the right ones
All the keywords you have selected now are potential candidates for the next step. What we need to do is finding 2-3 of them that can be improved easily. If the number one keyword when it comes to revenue is big on search demand and competition, we should skip it for today. If it's a keyword where you have top position it's also uninteresting. What we are looking for is a spot where a keyword is ranked somewhere in the middle of the search result page, competition is low and the revenue is good. So of these 10 you selected:
* Sort out all where you are number 1.
* Sort out all that you have actually put in effort to get them where they are.
* Sort out all where the sites ranking above you are big trusted sites.
If this leaves you without keywords you have to go back a step and select the next 10 on the list and do this again. Hopefully you will have at least 2 keywords to work with.
Give them a push
Now you have at least 2 keywords where you already know that it will be fairly easy to get som quick results that will be valuable. The rest is easy, blog about them or publish an article to an article directory. Do a link exchange or ask you best friend to blog about them. Depending on what scale you are doing your SEO on you will have to do different things of course. If it's gambling or SEO you are trying to get traffic from a blog post is nowhere near sufficient but on the other hand you probably have bigger resources. The strategy is still valid, your work will give the best results possible per hour/link/dollar.
Magnus works as an SEO specialist at Pineberry.
Article Source: http://EzineArticles.com/?expert=Magnus_Brath
SEO Outsourcing - Take Your Business to Heights
Internet is receiving great importance nowadays and has become a part of our daily routine. It is difficult to think of a life without using these services. Online trading has also gained importance and people are getting attracted towards this field. It is easy to handle your business at home than sweating out in the shops. You can spend quality time on your web site and design it in such a way that people are attracted towards it. SEO outsourcing is important for your business to reach the public. They carry your message to the people within a short period of time. If you want to excel in your business you cannot avoid outsourcing.
There are many questions which arise in the minds of the people regarding SEO outsourcing. Does this service actually helps your business? I have seen many people discussing on this topic. Yes, it does help you a lot if you are trading online. But you should keep in mind that you should be able to bring your site on the first page of the search engines. Otherwise you won't achieve the desired results for your business. They are easy to use and do not require much effort to use them. You have to keep yourself updated about the new techniques coming in the market.
Why do companies hire SEO firms to handle their business deals? It is hectic for a person to handle all the research materials alone. This process will take away the attention from the business and can affect the results. It is better to hire a firm which is well reputed in the town so that you need not worry about the advertisement part. SEO outsourcing is extremely important to take your business to heights. People are purchasing online nowadays and it depends upon the offers you provide which attract the crowd.
There are many tips which you should keep in mind during SEO outsourcing. You should create your Web page according to the visitors needs. There are special ways in which people search through search engines and you should understand this peculiarity. Focus on the needs of the people and optimize your search engines. If your business is on the move you can get a place in the first page of the search engines. It is a common behavior of the people to click on the links which is seen in the initial page. Only if they do not get their desired product they go through the next pages.
There are many benefits which can be achieved through SEO outsourcing. It helps to bring out the maximum result from a site and improves business considerably. If there is no proper advertisement, your competitors will take control on the trading market. If you want to sell your products throughout the world, it is better to use outsourcing. They ensure good work and can be managed within your budget levels. You need not spent extra money on placing ads once you use search engines to increase your sales. Do not forget to make use of this system if you want to grow in your business.
Bizcatalyst offers simple outsourcing solution of big and small organization across Australia. You can now contact us for all your needs on Seo Outsourcing, Web development Outsourcing, Web Design Outsourcing.
Article Source: http://EzineArticles.com/?expert=John._S_Smith
There are many questions which arise in the minds of the people regarding SEO outsourcing. Does this service actually helps your business? I have seen many people discussing on this topic. Yes, it does help you a lot if you are trading online. But you should keep in mind that you should be able to bring your site on the first page of the search engines. Otherwise you won't achieve the desired results for your business. They are easy to use and do not require much effort to use them. You have to keep yourself updated about the new techniques coming in the market.
Why do companies hire SEO firms to handle their business deals? It is hectic for a person to handle all the research materials alone. This process will take away the attention from the business and can affect the results. It is better to hire a firm which is well reputed in the town so that you need not worry about the advertisement part. SEO outsourcing is extremely important to take your business to heights. People are purchasing online nowadays and it depends upon the offers you provide which attract the crowd.
There are many tips which you should keep in mind during SEO outsourcing. You should create your Web page according to the visitors needs. There are special ways in which people search through search engines and you should understand this peculiarity. Focus on the needs of the people and optimize your search engines. If your business is on the move you can get a place in the first page of the search engines. It is a common behavior of the people to click on the links which is seen in the initial page. Only if they do not get their desired product they go through the next pages.
There are many benefits which can be achieved through SEO outsourcing. It helps to bring out the maximum result from a site and improves business considerably. If there is no proper advertisement, your competitors will take control on the trading market. If you want to sell your products throughout the world, it is better to use outsourcing. They ensure good work and can be managed within your budget levels. You need not spent extra money on placing ads once you use search engines to increase your sales. Do not forget to make use of this system if you want to grow in your business.
Bizcatalyst offers simple outsourcing solution of big and small organization across Australia. You can now contact us for all your needs on Seo Outsourcing, Web development Outsourcing, Web Design Outsourcing.
Article Source: http://EzineArticles.com/?expert=John._S_Smith
Affordable SEO Package
Several researches have indicated and it is only logical to believe that a huge amount of website visitors come through search engines for buying products or for resources when looking for information. So a top positioning in the search engine result page (SERPS) is becoming extremely necessary for growing businesses so that they can have a high hand in the market competition. In cheap SEO packages, getting a good position in top search engines like Google, Yahoo & MSN is not a matter of chance or coincidence, it is due to only proper website research, marketing analysis and search engine optimization. So it becomes worthwhile to do an extensive market survey and choose one of the cheap SEO packages for your business.
Before going for an affordable SEO package, you should be assured that the service follows white hat techniques and follows ethical SEO practices to achieve search engine optimization to promote the websites; their SEO processes are customized and specific to your industry.
There are many affordable SEO packages available in the market today; hence, make sure that the service understands you and your clients reasonably well before they get down to work and are equipped with the required amount of industry and technical knowledge, market survey stats. Afterwards, follow the steps the service is taking to step up your business, keywords research, code optimization, website structure analysis, content analysis and whatever else is needed to promote your website legally on popular search engines. There are various affordable SEO packages offered by numerous companies so in zeroing in, always give importance to the word of mouth companies/clients who have used the service prior to you. One more thing which should influence your decision is the quickness and efficiency of the service provider's customer support system.
An Affordable SEO package should at least include Keyword Research, On page Optimization, Article Writing Submissions, Social Network Links, Blog Comment Links and more as features increased by ones affordability.
For more information about affordable SEO packages and cheap SEO packages please logon to http://dotranked.com
Article Source: http://EzineArticles.com/?expert=Devid_Anderson
Before going for an affordable SEO package, you should be assured that the service follows white hat techniques and follows ethical SEO practices to achieve search engine optimization to promote the websites; their SEO processes are customized and specific to your industry.
There are many affordable SEO packages available in the market today; hence, make sure that the service understands you and your clients reasonably well before they get down to work and are equipped with the required amount of industry and technical knowledge, market survey stats. Afterwards, follow the steps the service is taking to step up your business, keywords research, code optimization, website structure analysis, content analysis and whatever else is needed to promote your website legally on popular search engines. There are various affordable SEO packages offered by numerous companies so in zeroing in, always give importance to the word of mouth companies/clients who have used the service prior to you. One more thing which should influence your decision is the quickness and efficiency of the service provider's customer support system.
An Affordable SEO package should at least include Keyword Research, On page Optimization, Article Writing Submissions, Social Network Links, Blog Comment Links and more as features increased by ones affordability.
For more information about affordable SEO packages and cheap SEO packages please logon to http://dotranked.com
Article Source: http://EzineArticles.com/?expert=Devid_Anderson
Maximize Your Company's Online Investment - Tips For Getting Your Website Noticed
Many people build a website for their business thinking, "if we build it, they will come." That kind of thinking may have worked in the movie "Field of Dreams," but it doesn't work that way online. There are millions of websites on the Internet. To make a profit online, especially in these tough economic times, you have to stand out from your competition.
And... you need to make sure people can find your product or service by searching on Google. More than 70% of Americans use Google as their primary search engine. If your site can't be found there, you're losing business to someone who can.
Here are a few tips to get your company's website noticed online:
1. Write content for your site that quickly conveys the benefits your company provides to potential customers.
You only have about 3-5 seconds to make an impression online. If you don't have an attention-grabbing headline on the home page - your visitor will hit the back button and do business with someone else.
2. Include keywords in your website content.
Keywords are words and phrases people use to search for a particular product or service. If you want your website to be found by the search engines, the content on your site must include these keywords.
3. Make sure your home page loads quickly.
Be careful adding animations and other graphics to your website. These elements can slow down the loading process. People are impatient. They don't want to wait more than 5 or 10 seconds for a page to load. Plus - make sure your graphics show real content, and are not just decorative images.
4. Make the website navigation process easy.
Your visitors should be able to get around your site within 2 or 3 clicks. If a visitor has to work harder than that, she may get confused, lose interest, and leave.
Remember: design the website with your customers' needs in mind. Provide solutions in clear, concise language. Offer helpful tools and an easy-to-use site. Take these steps and you'll convert website traffic into paying customers. That's a return on investment your business can appreciate, in any economy.
For more ideas on how to turn your website into a profit-making tool for your business, visit http://www.gloriarand.com
Article Source: http://EzineArticles.com/?expert=Gloria_Rand
And... you need to make sure people can find your product or service by searching on Google. More than 70% of Americans use Google as their primary search engine. If your site can't be found there, you're losing business to someone who can.
Here are a few tips to get your company's website noticed online:
1. Write content for your site that quickly conveys the benefits your company provides to potential customers.
You only have about 3-5 seconds to make an impression online. If you don't have an attention-grabbing headline on the home page - your visitor will hit the back button and do business with someone else.
2. Include keywords in your website content.
Keywords are words and phrases people use to search for a particular product or service. If you want your website to be found by the search engines, the content on your site must include these keywords.
3. Make sure your home page loads quickly.
Be careful adding animations and other graphics to your website. These elements can slow down the loading process. People are impatient. They don't want to wait more than 5 or 10 seconds for a page to load. Plus - make sure your graphics show real content, and are not just decorative images.
4. Make the website navigation process easy.
Your visitors should be able to get around your site within 2 or 3 clicks. If a visitor has to work harder than that, she may get confused, lose interest, and leave.
Remember: design the website with your customers' needs in mind. Provide solutions in clear, concise language. Offer helpful tools and an easy-to-use site. Take these steps and you'll convert website traffic into paying customers. That's a return on investment your business can appreciate, in any economy.
For more ideas on how to turn your website into a profit-making tool for your business, visit http://www.gloriarand.com
Article Source: http://EzineArticles.com/?expert=Gloria_Rand
Expert Evidence in Your Niche Using SEO Articles
Writing SEO articles or SEO web content not only helps you in your efforts to bring up your website in search engine rankings but also helps to establish yourself as an expert in your industry. To achieve this, it is not only imperative that you write proper SEO articles with good grammar but also fill it with meaningful content that can impress the reader. In addition to this advantage, a good informative and relevant SEO article will induce the reader to click on the link to your website and bring you the much needed relevant web traffic. Writing a good article or expressing the English language is not everyone's cup of tea.
This is not a problem that cannot be easily resolved. A solution could be to use a good SEO copywriting service provider and finding one is easy. You could begin by looking into freelance websites or just Google your requirements. Good SEO copywriting will result in good SEO web content and visitors simply love it.
As can be assumed, you already have a website and so does your competition. The only way to rise above them is through proper and informative content in addition to an aesthetic design. SEO articles provide with what is required and can take it further you bringing your page rank and search engine rankings, a pre-requisite to drive traffic to your website..!
The only requirement that you need to keep in mind here is to ensure that your SEO articles or SEO web content should be scattered with keywords in good numbers. This is important since the search engine spiders will index your website depending on such frequency.
Another option here would be to use free content from article directories, however you may run a risk of article duplication, in fact you should have a link to point to the right article that you think can help your cause.
Moreover, there is nothing called a "free lunch", getting content rich SEO articles from a good SEO copywriting service provider is recommended. This way you can get unique articles to publish and will not be a cause for concern later.
Anil Kumar Pammidimukkala is a well known for his SEO copywriting skills and has a great experience in successfully completing over 500 projects in the niche mainly through freelance assignments. His content bases SEO skills are yet unparalleled and he has helped a lot of internet marketers tame search engines.
Article Source: http://EzineArticles.com/?expert=Anil_K_Pammidimukkala
This is not a problem that cannot be easily resolved. A solution could be to use a good SEO copywriting service provider and finding one is easy. You could begin by looking into freelance websites or just Google your requirements. Good SEO copywriting will result in good SEO web content and visitors simply love it.
As can be assumed, you already have a website and so does your competition. The only way to rise above them is through proper and informative content in addition to an aesthetic design. SEO articles provide with what is required and can take it further you bringing your page rank and search engine rankings, a pre-requisite to drive traffic to your website..!
The only requirement that you need to keep in mind here is to ensure that your SEO articles or SEO web content should be scattered with keywords in good numbers. This is important since the search engine spiders will index your website depending on such frequency.
Another option here would be to use free content from article directories, however you may run a risk of article duplication, in fact you should have a link to point to the right article that you think can help your cause.
Moreover, there is nothing called a "free lunch", getting content rich SEO articles from a good SEO copywriting service provider is recommended. This way you can get unique articles to publish and will not be a cause for concern later.
Anil Kumar Pammidimukkala is a well known for his SEO copywriting skills and has a great experience in successfully completing over 500 projects in the niche mainly through freelance assignments. His content bases SEO skills are yet unparalleled and he has helped a lot of internet marketers tame search engines.
Article Source: http://EzineArticles.com/?expert=Anil_K_Pammidimukkala
Experiment With SEO But Don't Leave Your Sales Message Behind
Run a search on the internet for 'SEO best practice' and you will be met with a plethora of advice from a whole manner of sources. From the actual search engines themselves, to bloggers and SEO companies, everybody has an opinion. It's all too easy to get swept along, and before you know it you are immersed in a Search Engine Optimization campaign without any real idea of what you are doing or how it is impacting upon your business.
So, before you commission an SEO specialist to take a look at your website - one of your most valuable tools in the world of business - it's important to get to grips with the basics, and understand exactly how a search engine optimization campaign can compound your sales message and ultimately increase your revenue.
There are a number of key elements you can put in place to ensure your website has a better chance of being well-ranked in the search engines, and not hidden away on page 10. Firstly, it's critical to ensure the title tags of each of your webpages are well considered, utilizing one keyword phrase per page. Most search engines will use the title tag as the clickable link on their results page - therefore this how potential customers will be driven to your site. The best title tags are concise, include a reference to your brand and contain that crucial specific keyword or phrase.
Secondly, in search engine optimization circles, it's generally agreed header 1 (h1) tags remain important. A search engine will crawl your website looking for h1 tags as they are the description of what's on the page - h1 tags are also key in reinforcing your business keyword terms and another opportunity to use these terms on the page. However, as in the title tags, the text used in a h1 tag should be clear, well written and not stuffed with keywords, as this is not good SEO practice.
Following this, anchor text - this is the text used when hyperlinking to another website - is the third most important element to consider when embarking on a search engine optimization campaign. Keywords should always be used when linking to another webpage and strong links from and to your website using identified keywords are an important part of any SEO strategy.
There are many more components which make up a reputable search engine optimization campaign and opinion is constantly changing as to which are the most important. What should remain important to you - the business owner - is maintaining your brand and sales message, backed up with a strong, well-optimized website.
Harvey McEwan writes to make the world of search engine optimization easier to understand.
Article Source: http://EzineArticles.com/?expert=Harvey_McEwan
So, before you commission an SEO specialist to take a look at your website - one of your most valuable tools in the world of business - it's important to get to grips with the basics, and understand exactly how a search engine optimization campaign can compound your sales message and ultimately increase your revenue.
There are a number of key elements you can put in place to ensure your website has a better chance of being well-ranked in the search engines, and not hidden away on page 10. Firstly, it's critical to ensure the title tags of each of your webpages are well considered, utilizing one keyword phrase per page. Most search engines will use the title tag as the clickable link on their results page - therefore this how potential customers will be driven to your site. The best title tags are concise, include a reference to your brand and contain that crucial specific keyword or phrase.
Secondly, in search engine optimization circles, it's generally agreed header 1 (h1) tags remain important. A search engine will crawl your website looking for h1 tags as they are the description of what's on the page - h1 tags are also key in reinforcing your business keyword terms and another opportunity to use these terms on the page. However, as in the title tags, the text used in a h1 tag should be clear, well written and not stuffed with keywords, as this is not good SEO practice.
Following this, anchor text - this is the text used when hyperlinking to another website - is the third most important element to consider when embarking on a search engine optimization campaign. Keywords should always be used when linking to another webpage and strong links from and to your website using identified keywords are an important part of any SEO strategy.
There are many more components which make up a reputable search engine optimization campaign and opinion is constantly changing as to which are the most important. What should remain important to you - the business owner - is maintaining your brand and sales message, backed up with a strong, well-optimized website.
Harvey McEwan writes to make the world of search engine optimization easier to understand.
Article Source: http://EzineArticles.com/?expert=Harvey_McEwan
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